#How to Successfully Launch a Podcast in 4 Steps

[ashishkaushik]

How to Start a Career in Graphic Design: A Step-by-Step Guide

Graphic design is a dynamic and rewarding career choice that blends creativity with technology. Whether you’re passionate about visual storytelling, branding, or digital art, starting a career in graphic design can open doors to exciting opportunities across industries. If you’re wondering how to break into this field, this guide will walk you through the essential steps to launch your graphic design career successfully.

1. Understand What Graphic Design Is

Before diving in, it’s important to grasp what graphic design entails. At its core, graphic design is the art of communicating ideas visually. Designers create logos, marketing materials, websites, social media graphics, packaging, and more. Understanding this broad scope helps you identify which area interests you most.

2. Build a Strong Foundation with Education

While a formal degree isn’t always mandatory, having a solid foundation in design principles is crucial. Many aspiring designers start with:

Graphic Designing Courses: Enrolling in a structured program helps you learn fundamentals like typography, color theory, layout, and software skills. For example, joining a graphic designing course in Noida can provide hands-on training and industry insights.

Online Tutorials & Workshops: Platforms like YouTube, Coursera, and Skillshare offer accessible lessons for beginners.

3. Master Essential Design Tools

Proficiency in design software is a must. Here are some key tools you should learn:

Adobe Photoshop: For photo editing and raster graphics

Adobe Illustrator: For vector-based designs like logos

Figma or Sketch: Popular for UI/UX and web design

Canva: Great for quick layouts and social media graphics

Many free tools are also available to practice your skills, which can be a great starting point.

4. Create a Portfolio

Your portfolio is your most valuable asset when seeking jobs or clients. Focus on:

Diverse Projects: Include branding, posters, digital art, and any freelance or personal projects.

Quality Over Quantity: Showcase your best work to demonstrate your skills.

Process Documentation: Highlight how you approached each design problem and the solutions you implemented.

5. Gain Real-World Experience

Experience matters! Consider:

Internships: Great way to learn on the job and network.

Freelancing: Build your portfolio and client communication skills.

Volunteering: Offer design services to nonprofits or community groups.

6. Network and Connect with Industry Professionals

Networking can open doors to job opportunities and collaborations. Attend design meetups, join online design communities, and participate in forums like Behance or Dribbble.

7. Stay Updated and Keep Learning

Graphic design trends and tools evolve rapidly. Keep honing your skills by:

Following design blogs and podcasts

Taking advanced courses

Experimenting with new styles and techniques

Final Thoughts

Starting a career in graphic design is a journey that combines creativity, technical skills, and continuous learning. Whether you’re self-taught or enrolled in a graphic designing course in Noida, the key is to stay passionate, practice regularly, and build a portfolio that speaks for you. With dedication and the right resources, you’ll be well on your way to a successful career in graphic design.

[adithyashree222]

How to Create a Winning Digital Marketing Strategy

In today’s fast-paced digital world, a strong and well-planned digital marketing strategy can make or break your online presence. Whether you're launching a startup or enhancing an established brand, a winning strategy ensures your efforts are focused, measurable, and effective. Here’s a step-by-step guide to help you craft a strategy that delivers exceptional results.

 Enrolling in a respected Digital Marketing Training in Pune can help people who want to become experts in the field gain the skills and information necessary to successfully navigate this ever-changing environment.

1. Define Clear Goals

Start by identifying what you want to achieve. Whether it’s increasing website traffic, boosting brand awareness, or driving sales, your goals should be SMART—Specific, Measurable, Achievable, Relevant, and Time-bound. Clear objectives guide your strategy and keep your efforts aligned.

2. Understand Your Audience

Knowing your audience is the cornerstone of an effective digital marketing strategy. Research their demographics, preferences, online behavior, and pain points. Use tools like surveys, social media insights, and website analytics to create detailed buyer personas that inform your approach.

3. Conduct a Competitor Analysis

Analyze what your competitors are doing in the digital space. Identify their strengths and weaknesses, study their content, and observe their social media engagement. This information can inspire innovative ideas and help you differentiate your brand.

4. Choose the Right Channels

Not all digital marketing channels will suit your business. Depending on your target audience, you might focus on SEO, social media, email marketing, or paid advertising. Select channels that align with your audience’s preferences and your business goals.

5. Create High-Quality Content

Content is the backbone of digital marketing. Develop a content strategy that addresses your audience’s needs and adds value. Whether it’s blogs, videos, infographics, or podcasts, your content should educate, entertain, or solve a problem for your audience.  In this case, enrolling in the Top Digital Marketing Online Certification might be very advantageous.

6. Optimize for Search Engines

A well-optimized website and content can significantly improve your visibility. Focus on keyword research, meta tags, quality backlinks, and technical SEO. Regularly update your site to keep it relevant to both users and search engines.

7. Leverage Social Media

Social media platforms are powerful tools for connecting with your audience. Create a posting schedule, engage with followers, and utilize features like stories, reels, and live streams. Paid promotions on these platforms can also expand your reach.

8. Implement Paid Advertising

Paid ads can amplify your efforts and deliver faster results. Platforms like Google Ads, Facebook Ads, and LinkedIn Ads allow for precise targeting, ensuring your campaigns reach the right audience. Monitor performance and adjust your campaigns for maximum ROI.

Conclusion

Creating a winning digital marketing strategy isn’t about following a one-size-fits-all approach. It’s about understanding your unique audience, setting clear objectives, and adapting to an ever-changing landscape. By following these steps, you can build a strategy that not only drives results but also establishes a strong, sustainable online presence for your brand.

[naina10]

Mastering Digital Growth: How to Use Digital Marketing to Promote Your Business

In the digital age, marketing has undergone a complete transformation, giving businesses more tools than ever to reach their target audiences. From social media to email marketing, the variety of digital marketing strategies available offers businesses countless ways to promote their products and services. Whether you're running a small business or a large enterprise, learning how to use digital marketing to promote your business is key to thriving in today’s marketplace.

1. Develop a Targeted Digital Marketing Plan

The first step in successfully promoting your business through digital marketing is to create a comprehensive and targeted plan. Start by identifying your audience—knowing who your customers are and what they need will guide your marketing efforts. Whether you’re trying to reach young professionals through Instagram or small business owners via LinkedIn, tailoring your marketing strategy to specific platforms will increase its effectiveness.

2. Search Engine Optimization (SEO) to Drive Traffic

SEO is one of the most critical components of digital marketing. By optimizing your website and content for search engines, you increase the likelihood that potential customers will find your business when searching for related products or services. Using targeted keywords like "how to use digital marketing to promote your business" within your website’s blog posts or service pages helps improve your search engine ranking. This drives more organic traffic, ultimately leading to increased visibility and sales.

3. Engage with Your Audience on Social Media

Social media is a powerful platform for businesses to connect directly with their target audience. To effectively use social media marketing, maintain an active presence on platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok. Post regularly, share relevant content, and engage with followers by responding to comments and messages. Social media is also an ideal space to share promotional offers, run ads, and showcase user-generated content like customer reviews and testimonials.

4. Invest in Pay-Per-Click Advertising (PPC)

Pay-Per-Click (PPC) advertising can give your business a competitive edge by generating instant traffic. With PPC, your ads appear at the top of search results or on social media platforms, and you only pay when someone clicks on your ad. This strategy is particularly effective when launching a new product, running a limited-time offer, or reaching specific target markets. Platforms like Google Ads and Facebook Ads offer flexible targeting options, ensuring your ads reach the right people.

5. Create Valuable Content to Attract Customers

Content marketing plays a crucial role in educating your audience and establishing your business as an industry authority. Whether through blog posts, infographics, videos, or podcasts, creating valuable content helps engage potential customers while answering their questions or solving their problems. High-quality content also complements SEO efforts by driving organic traffic to your website. For example, a blog post explaining how to use digital marketing to promote your business can attract business owners looking for solutions, positioning your brand as a trusted resource.

6. Leverage Email Marketing for Personalized Outreach

Email marketing remains one of the most effective tools in digital marketing for fostering relationships with existing customers and nurturing leads. Build your email list by offering incentives like discounts, exclusive content, or free resources in exchange for sign-ups. Once you have a list, segment it based on customer behavior or interests, allowing for personalized and targeted messaging. Regular newsletters, promotional emails, and product updates can keep your audience engaged and encourage repeat business.

7. Track, Measure, and Optimize Your Digital Campaigns

One of the advantages of digital marketing is the ability to measure almost every aspect of your campaigns. Tools like Google Analytics, social media insights, and email performance metrics provide valuable data that can guide your future marketing decisions. Regularly tracking these metrics allows you to understand what’s working and where improvements are needed. By continuously optimizing your strategies, you’ll be able to get the best possible return on your digital marketing investment.

Conclusion

Mastering how to use digital marketing to promote your business is essential for modern-day success. By implementing strategies like SEO, social media engagement, PPC, content creation, and email marketing, you can effectively build your brand’s visibility and attract your target audience. The key lies in understanding your audience, creating valuable content, and continuously optimizing your efforts to stay ahead in the competitive digital landscape.

[simublade1]

The Blueprint for a Successful Digital Product Launch in Six Steps

Launching a digital product successfully in today's dynamic market, especially when considering the growing demand for digital transformation services in Houston, requires a well-thought-out strategy and meticulous planning. Whether it’s a mobile app, software, or an online service, the approach to unveiling your product can greatly impact its market reception and long-term success. This blueprint, relevant for businesses seeking digital transformation services in Houston, outlines six critical steps to ensure a successful digital product launch.

Step 1: Conducting Market Research and Defining Your Target Audience

In-Depth Market Analysis

Trend Analysis: Look at the latest trends in the industry, and understand how they might affect the demand for your product.

Competitor Analysis: Examine your competitors’ strengths and weaknesses. Grasp the elements of their strategies that have been successful and those that have fallen short.

Target Audience Profiling

Demographic Details: Collect details like age, gender, location, and income level of your potential customers.

Psychographics: Understand the interests, values, and lifestyle of your audience. This helps in creating a more personalized marketing approach.

Step 2: Defining Unique Value Proposition and Positioning

Unique Value Proposition (UVP)

Problem-Solution Fit: Clearly explain how your product solves a specific problem or improves on current solutions.

Benefits Over Features: Focus on how the product benefits the user rather than just listing its features.

Market Positioning

Brand Identity: Establish a clear brand identity that reflects in your messaging, design, and overall user experience.

Niche Targeting: Sometimes focusing on a niche market can be more effective than targeting a broader audience.

Step 3: Building a Robust Go-to-Market Strategy

Comprehensive Marketing Plan

Multi-Channel Approach: Utilize a mix of digital marketing channels such as SEO, PPC, social media, influencer partnerships, and email marketing.

Timeline and Budget: Develop a timeline for your marketing activities and allocate a budget for each channel.

Goal Setting

SMART Goals: Establish goals that are Specific, Measurable, Attainable, Relevant, and Time-bound.

KPIs: Identify key performance indicators that will help you measure the success of your launch.

Step 4: Crafting an Engaging Story and Marketing Content

Storytelling and Brand Narrative

Emotional Connection: Create a narrative that emotionally connects with your audience. Tell them why you created this product and what drives your brand.

Authenticity: Ensure your story is authentic and aligns with your brand values.

Content Creation

Diverse Content Formats: Use a variety of content formats like blogs, videos, podcasts, and webinars.

Value-Driven Content: Ensure your content provides value and is relevant to your audience’s interests and needs.

Step 5: Leveraging Pre-launch Activities

Creating Buzz

Teaser Campaigns: Release teasers about your product through various channels to create curiosity.

Community Engagement: Build a community around your product. Engage with potential users on forums, social media groups, and events.

Feedback Utilization

Early Adopter Programs: Invite early adopters to try your product and provide feedback.

Iterative Improvement: Use the feedback to make improvements or adjustments to your product before the final launch.

Step 6: Launching with Impact and Analyzing Performance

Effective Launch Execution

Coordinated Effort: Ensure all departments, from development to marketing, are aligned and understand their roles during the launch.

Launch Event: Consider hosting a launch event or webinar to generate excitement and showcase your product.

Performance Analysis and Adaptation

Data Analysis: Regularly analyze data collected from various platforms to assess the performance of your product.

Continuous Improvement: Be open to continuously improving the product based on user feedback and performance data.

By meticulously following these steps and being adaptable to the market's response, you can significantly enhance the chances of your digital product's success in the market.

Conclusion

A successful digital product launch, particularly in markets where digital transformation services and solutions in Houston are in demand, is more than just releasing a new product. It involves understanding your market, clearly communicating your value proposition, executing a strategic marketing plan, and being adaptable post-launch. By following these six steps, tailored to align with the advanced landscape of digital transformation services and solutions in Houston, you can increase your chances of a successful product launch, create a strong presence in the market, and lay a solid foundation for future growth.

[askgilbo]

How to Activate SoundCloud.com/Activate On Xbox, ROKU, Apple TV

Activating SoundCloud.com/Activate on various streaming devices like Xbox, Roku, and Apple TV involves linking your SoundCloud account to the device using a unique activation code. To do this, follow these general steps:

Step 1: Prepare Your Device

Make sure your Xbox, Roku, or Apple TV is connected to the internet and powered on.

Step 2: Open the SoundCloud App

On your device, navigate to the app store or channel store and search for the SoundCloud app. Download and install it if you haven't already.

Step 3: Launch the SoundCloud App

After the app is installed, launch it on your device. You'll typically find it in your device's list of installed apps or channels.

Step 4: Get the Activation Code

When you open the SoundCloud app, it will usually display an activation code on your TV screen. This code is unique to your device and session.

Step 5: Visit SoundCloud.com/Activate

On a computer or mobile device, open a web browser and go to SoundCloud.com/Activate.

Step 6: Sign In to Your SoundCloud Account

If you already have a SoundCloud account, sign in using your credentials (email and password). If not, create a SoundCloud account.

Step 7: Enter the Activation Code

On the SoundCloud activation page, enter the activation code displayed on your TV screen. Be careful to enter it correctly.

Step 8: Confirm Activation

After entering the code, click or tap on the "Activate" or "Submit" button. This action will link your SoundCloud account to your streaming device.

Step 9: Wait for Confirmation

Your device should display a confirmation message indicating that SoundCloud has been successfully activated. You can now use the SoundCloud app on your Xbox, Roku, or Apple TV to browse and stream music and audio content.

Step 10: Start Streaming

You're all set! Start exploring SoundCloud's extensive library of tracks, playlists, and podcasts on your chosen device.

Please note that the specific steps and layout of menus may vary slightly depending on the version of your device and the SoundCloud app. However, the general process described above should work for most devices. Enjoy your SoundCloud.com/Activate experience on Xbox, Roku, or Apple TV!

[captainmdhridoyhossain-blog]

[ad_1] Title: Earning 101: Powerful Tips and Tricks for Success Introduction: When it comes to achieving financial success, understanding the nuances of earning is crucial. Whether you're just starting out or looking for ways to boost your income, this comprehensive guide provides powerful tips and tricks that will set you on the path to success. In this article, we will explore various strategies, resources, and insights that can help you maximize your earning potential in today's dynamic marketplace. Table of Contents: 1. The Fundamentals of Earning 1.1 The Importance of Building a Strong Foundation 1.2 Identifying Your Skills and Passion 2. Strategies for Earning Growth 2.1 Developing a Growth Mindset 2.2 Utilizing Multiple Income Streams 2.3 Investing in Your Personal Brand 2.4 Leveraging the Power of Networking 3. Exploring Offline Earning Opportunities 3.1 Freelancing and Consulting 3.2 Starting a Small Business 3.3 Maximizing Your Current Job's Potential 4. Thriving in the Digital Landscape 4.1 Unleashing the Potential of Online Marketplaces 4.2 Freelancing Platforms: Paving the Way to Success 4.3 Building a Successful E-Commerce Business 4.4 Monetizing Your Passion: Blogging, Podcasting, and Influencer Marketing 5. Harnessing the Power of Personal Finance 5.1 Navigating Through Budgeting and Saving Strategies 5.2 Optimizing Credit and Debts 5.3 Investing Wisely for Long-Term Financial Growth 5.4 Diversifying Your Portfolio: Exploring Alternative Investments 6. The Future of Earning: Emerging Trends and Opportunities 6.1 Embracing the Gig Economy 6.2 Automation and Artificial Intelligence: Challenges and Opportunities 6.3 Earning Through Sustainable Practices 7. Frequently Asked Questions (FAQs) 7.1 How can I identify the right income streams for me? 7.2 Is it necessary to have a college degree for achieving earning success? 7.3 How can I effectively manage my time between different ventures? 7.4 What are some practical strategies for negotiating salary and improving earning potential? 1. The Fundamentals of Earning: 1.1 The Importance of Building a Strong Foundation: - Understanding the role of education and skill development - Identifying your strengths and weaknesses 1.2 Identifying Your Skills and Passion: - Assessing your existing skills and aligning them with potential opportunities - Exploring your passions to find profitable avenues 2. Strategies for Earning Growth: 2.1 Developing a Growth Mindset: - Cultivating a positive mindset towards earning and success - Embracing challenges and learning from failures 2.2 Utilizing Multiple Income Streams: - Diversifying your earning sources for stability and growth - Identifying complementary opportunities to maximize earnings 2.3 Investing in Your Personal Brand: - Building a strong personal brand to enhance credibility and attract opportunities - Leveraging social media and online platforms for visibility 2.4 Leveraging the Power of Networking: - The importance of networking for professional growth - Strategies for effective networking and relationship building 3. Exploring Offline Earning Opportunities: 3.1 Freelancing and Consulting: - Understanding the freelance market and identifying in-demand skills - Building a successful consulting business 3.2 Starting a Small Business: - Navigating the challenges and opportunities of entrepreneurship - Steps to successfully launch and manage a small business 3.3 Maximizing Your Current Job's Potential: - Strategies for career growth within your current employment - Negotiating promotions and salary increases 4. Thriving in the Digital Landscape: 4.1 Unleashing the Potential of Online Marketplaces: - Exploring popular online marketplaces for selling products and services - Tips for optimizing your presence and standing out from the competition 4.2 Freelancing Platforms: Paving the Way to Success:

- Understanding freelancing platforms and how to leverage them effectively - Tips for attracting clients and building a successful freelance career 4.3 Building a Successful E-Commerce Business: - Key considerations for starting and growing an e-commerce business - Strategies for generating traffic, increasing sales, and retaining customers 4.4 Monetizing Your Passion: Blogging, Podcasting, and Influencer Marketing: - Exploring the world of content creation for earning opportunities - Tips for creating valuable and engaging content, and monetizing your platform 5. Harnessing the Power of Personal Finance: 5.1 Navigating Through Budgeting and Saving Strategies: - Understanding the importance of budgeting and saving for financial stability - Practical tips for creating a budget and saving effectively 5.2 Optimizing Credit and Debts: - Strategies for managing and improving your credit score - Effective debt management techniques and tools 5.3 Investing Wisely for Long-Term Financial Growth: - Introduction to different investment options and risk assessment - Tips for building a robust investment portfolio 5.4 Diversifying Your Portfolio: Exploring Alternative Investments: - Exploring alternative investment options such as real estate, peer-to-peer lending, and cryptocurrency - Assessing risks and potential rewards 6. The Future of Earning: Emerging Trends and Opportunities: 6.1 Embracing the Gig Economy: - Understanding the gig economy and its impact on earning opportunities - Tips for thriving in the gig economy 6.2 Automation and Artificial Intelligence: Challenges and Opportunities: - The role of automation and AI in reshaping the workforce - How to adapt and find new avenues for earning 6.3 Earning Through Sustainable Practices: - Exploring opportunities in sustainable industries and green entrepreneurship - Strategies for aligning earning potential with sustainability goals 7. Frequently Asked Questions (FAQs): 7.1 How can I identify the right income streams for me? - Steps to evaluate your skills, interests, and market demand - Seeking guidance from professionals in relevant industries 7.2 Is it necessary to have a college degree for achieving earning success? - Understanding the importance of education and alternate paths to success - Examples of successful individuals without traditional degrees 7.3 How can I effectively manage my time between different ventures? - Strategies for time management and prioritization - Tools and techniques to enhance productivity 7.4 What are some practical strategies for negotiating salary and improving earning potential? - Tips for salary negotiation during job interviews and performance evaluations - Enhancing skills and qualifications to increase earning potential Conclusion: Earning success is a journey that requires a blend of knowledge, skills, perseverance, and adaptability. By implementing the powerful tips and tricks shared in this article, you can unlock new opportunities, enhance your earning potential, and ultimately achieve financial success. Remember to leverage your unique strengths, continuously learn and evolve, and embrace the ever-changing landscape of earning in today's dynamic world. [ad_2] #Earning #Powerful #Tips #Tricks #Success

[mr-entj]

Career 102: Getting a job you have no experience in

Combined with the following asks:

Hey Mr ENTJ. Do you have advice on how to move from academia into industry for someone who has only research experience? Only a CV and not a resume? Thank you!

How do you spin skills from one industry to be applicable to another? I'm a theater and English major (yes, I know) and it's been difficult finding work lately, because I am stuck living in a state where there are little jobs for that. I've worked on films, weddings, as a curator guide at a museum, and have my AA. I've had good interview after good interview, and have been outright told at three different places that I was a perfect fit. And then they went with someone else. Any advice?

Hi Mr. ENTJ I love your blog, is a great source of information for me so thanks for that! I have a question if you don’t mind. What kind of advice would you give to a graduate student who has not worked on their field during college and now is looking for a job? I’m a Business major but I’m currently working as a language teacher at a private institute (it started as a part-time job) My salary’s really good, however I’d like to start working in business but I have no experience on that :( thnks!

Hi there! I've read some of your advice to other askers and find what you say very perceptive and realistic. I'd like to ask your opinion. I have Bachelors and Masters degrees in the life sciences. I worked in academia for 2 years but my field lacked funding so I left. I have no commercial experience.I have problems getting a job because of this and most companies' resistance to hiring nonpractical grads. I want to go into consulting which is more flexible with degrees. What would you advise?

Hi mr entj! This may be a bit of a stupid question but what should I do if I can't find the job in a field(actually sub-field of a field) that I'm aiming for? I'm looking to be a concept artist but I can't seem to find any such jobs that don't require atleast a year of experience and since I'm a fresher I don't have that. In my country, there is also not a tradition of getting small student jobs so I don't have that experience either. Help me with some tips please.

Related answers:

Resume and Cover Letter Guide

Job Hunting 101

Top 3 job hunting mistakes college students make

Tips on transitioning from school to the workplace

Job interview tips

To break into a field that you have no experience in, translate the experiences in your current career into the “language” of your target career. The ultimate goal is this: make it as easy as possible for the hiring manager (and recruiter) to understand your background. People are lazy, they aren’t going to waste their time performing mental gymnastics to figure out how your obscure experience applies to their available job-- if they can’t figure it out-- your resume goes into the rejection pile. Make it easy for them.

To do that, see below.

Step 1: Collect multiple job descriptions of similar roles 

The goal is to source as many overlapping skills as possible for the same role so that you can update your resume to reflect them. To illustrate this, let’s say you’re currently a school teacher but your goal is to become a Communications Manager for a tech company. What kind of skills are tech companies looking for in Communications Managers? A simple search on LinkedIn for “communications manager” yields 42,000 results:

You don’t need to read all 42,000 job descriptions, but pick 4-5 that interest you from top companies (i.e. Lyft, Twitter, Facebook, Google) of similar nature. Top companies are leaders of the pack; their job descriptions are reliably the ones that other lower tier companies will copy.

Step 2: Identify key themes

All job descriptions that aren’t scams will have sections called “roles/responsibilities” and “minimum qualifications” with detailed bullet points describing what they’re looking for in the ideal candidate. As an example, I’ll use the Lyft “Internal Communications Manager” job description above and a “Communications Manager” job from Twitter to identify the key themes.

Lyft - Internal Communications Manager

Responsibilities

Work closely with and influence key company leadership to develop and disseminate their important messages to team members, including aligning the team on our strategy, goals, and priorities (Key theme: Communication)

Own strategy and results for keeping all relevant team members informed on important org news and updates in a timely and engaging manner.  (Key theme: Stakeholder management)

Provide strategic, direct hands-on support to key senior leaders  (Key theme: Project management)

Proactively identify new opportunities and develop new programs to continually up level our internal communications program  (Key theme: Analysis)

Successfully collaborate with cross-functional partners to execute on a comprehensive plan for seamless communications.  (Key theme: Collaboration)

Maintain the Lyft voice across all communications, written and verbal, and across company leadership (Key theme: Branding)

Keep Lyft fun!  (Key theme: Culture fit)

Twitter - Communications Manager

Roles And Responsibilities

Coordinate with various Twitter teams on product launches, announcements, issues and other news  (Key theme: Project management)

Craft communications materials with a high degree of consistency, conviction, and strong tone of voice (e.g. messaging docs, communications plans, blog posts, statements, Tweets)  (Key theme: Communication)

Drive proactive, creative storytelling around our products and the people who build them across a range of media, both traditional and non-traditional (press, podcasts, speaking engagements, video, etc.)  (Key theme: Communication)

Help the team establish and maintain relationships with reporters nationally and globally.  (Key theme: Stakeholder management)

Manage a high-volume of incoming queries from media covering product matters, and be able to consult and drive towards decision-making on press response during high-pressure scenarios  (Key theme: Project management)

Serve as a company spokesperson in the U.S. and in other markets.  (Key theme: Branding)

Draft, manage through reviews, and upload blog posts and Tweets for announcements and updates  (Key theme: Communication)

Track press coverage for key announcements; identify and correct inaccuracies in stories  (Key theme: Analysis)

Support team to drive proactive stories in global, local and industry-focused publications  (Key theme: Project management)

You’ll notice that the same key themes will emerge for similar roles. Extract these key themes and copy and paste them into your resume. Move to step 3. 

Step 3: Translate your experience and achievements to map to these key themes

From the Lyft and Twitter Communications Manager job descriptions above, we have the following 7 key themes:

Communication: Writing, editing, speaking, etc.

Stakeholder management: How to be organized and manage large groups of people of different levels and backgrounds

Project management: How to be organized and adaptable to support senior leaders with whatever they need done

Analysis: How to be a critical thinker who can spot better ways to do things (AKA performance/process improvement)

Collaboration: How to achieve success with people from different backgrounds

Branding: How to write in the company’s voice or a voice not your own

Culture fit: You need to jive with the company’s organizational culture

As a school teacher, you may not have the exact experience required but you’ve definitely done work that maps to these key themes. Use the verbiage from the job descriptions to write new bullet points for your resume:

(Key theme: Communication): Crafted and distributed weekly internal communications to 500+ students on academic updates, key event announcements, and other news in collaboration with administrative staff

(Key theme: Communication): Managed a high volume of inquiries from parents and administrative staff on the academic performance of 30+ students, provided updates and resolved concerns resulting in strong performance ratings

(Key themes: Stakeholder management + project management): Collaborated closely with senior leadership and a team of parents, educators, and volunteers to fund, launch, and manage the school’s $400,000 music program resulting in new extracurricular opportunities for 40+ students

(Key theme: Analysis): Led strategic initiative to improve academic curriculum and identified new teaching methodologies for 20 ESL (English Second Language) students resulting in an 15% increase in annual graduation rates

It won’t be a perfect fit, you will still get a lot of rejections, but your profile and background are much easier to understand to someone hiring for a communication manager role than it was before. Use your new resume as a script for the job interview to explain your experience as it relates to the role they’re hiring for.

Key Takeaways

Brand yourself for the role you want, not the role you have. Your resume and LinkedIn should contain a description of the role you’re aiming for and what skills/experience you bring to the table. If you’re currently a school teacher who wants to become a Communications Manager, then brand yourself as a “Communications leader with expertise in education, project management, and collaboration with people of various backgrounds.” This also makes it easier for recruiters to find you online because if they’re hiring for a Communications Manager, they will not be searching for a school teacher, they’ll be searching for key words related to that specific role.

Apply everywhere. You’re going to get rejected, a lot, it’s part of the process and you’re an underdog so don’t take it personally. Job hunting is a numbers game, always cast a wide net.

Progress is better than perfection. If your goal is to become a Communications Manager for the United States White House but you’re currently a school teacher, then the odds are you won’t immediately get hired by the White House. The goal here is to first break into the industry and work your way up. Accept the role that you want in a company that may not be your first choice because progress is better than perfection. Once you accumulate achievements in this role, other more reputable companies will be willing to take a chance on you.

Networking is everything. This is why human connections are the most powerful-- resumes can score interviews, but relationships build careers because hiring is about trust. If people don’t know you and your experience doesn’t inspire a ton of confidence or trust, they won’t extend an offer and commit to a legally binding employment agreement. To build that trust, use university career offices, professional networking events, internet job sites, forums, and other venues to engage and meet people. Socialization leads to trust which leads to opportunities.

[listnrpodcast]

How To Distribute Your Podcast To Apple iTunes, Spotify, And Google Podcasts IN 2021

Two things to watch out for!

To make a grand entry into the podcast space, there are two things that matter the most. Firstly, your content needs to be crispy and fresh, and Secondly and probably even more important is how you are reaching your target audience.

“Dish out your fresh content to your target audience”

Get the word out!

When one starts a podcast, they need to make sure that their show is available on all platforms where regular listeners are frequent customers, which means that it needs to be in the main podcast directories.

For apps like Apple Podcasts, Google Podcasts, and Spotify to recognize your offering to podcast space, it is kind of a given that you make these channels aware of your presence.

“No better time than the present to promote yourself to the big leagues”

Steps to distribute your content to major Podcast Directories —

Here are the steps for submitting your podcast to Apple Podcasts:

Step #1: Create a new Apple ID

One would require an Apple ID to make use of the Apple Podcast Connect. Also, it is generally recommended to not use your personal Apple account for the same.

It is preferable to create a new Apple ID that you will be mainly using for podcasting. One more thing to be kept in mind is that you verify your newly created Apple ID. This could be done via logging into the iTunes store either from your desktop or phone before you log in to Podcast Connect.

Step #2: Sign up for podcast hosting

Hosting a podcast is distinct from hosting a website because it provides unique tools targeted for maximizing the experience of the subscriber.

It is important for you to choose a tried and tested podcast hosting platform as this will help you increase your audience faster and make it easier to manage your podcast files.

Popular podcast hosting services include - Podbean, Buzzsprout, Transistor, Listnr, and many more.

Step #3: Publish at least one episode

It is recommended that you go ahead and record at least one episode and upload it to your preferred podcast hosting service before heading to publish on Apple Podcast Connect.

Step #4: Log in to Apple Podcast Connect

After successfully logging in to Apple Podcast Connect with your newly created Apple ID, Now login into your host account and copy and paste your RSS feed URL.

Copy your podcast’s RSS Feed URL to Apple podcast Connect and Click Validate.

Step #5: Podcast Validation

Apple will provide you with a preview of your podcast’s information, including any content you have in the feed. The validation process takes around 5–8 days and occurs only once.

How to submit your Podcasts to Spotify:

The very first thing that you need to do is to head over to Spotify for Podcasters. Now log in to your Spotify account, or create one if you don’t already have one. You can select “Log In” or “Get Started” to proceed.

Login to Spotify with your preferred email account.

After you have logged in, select “Get Started” on the “Add your podcast” page.

If prompted, read through the terms and conditions of the Podcast License Agreement, check the box, enter your legal name and then click on “Continue.”

Enter your podcasts’ RSS feed URL into the provided box and select “Next.” If an error pops up after filling out the RSS Feed URL, there will be a prompt below the RSS feed box notifying you of the issue.

On the “Add podcast info” page, select your country, language, category, and hosting provider and press “Next.”

Review your podcast details and finally click on “Submit.”

How to submit your podcast to Google Podcasts

Head over to the Google Podcast Manager portal and click on Start Now.

Add your podcasts RSS feed and click on “Next Step”Preview the Feed (changes can be made in ‘Show Settings’ in your Simplecast dashboard)

Preview the Feed

Send Verification Code (if the email address in the RSS Feed is different than the email used in Google Podcasts Manager)

Verify Ownership

Click Submit

Ownership Verified

Click Get Started

Publish your podcast and wait for approval. This could take a couple of days, as someone has to manually approve your feed

Wrapping up

Once you have narrowed down the list on which leading directories you will be sharing your newly launched podcast, the next big thing would be to carve up a promotion strategy to engage more and more audiences and jump on the podcasting bandwagon.

Team Listnr

[makeitwithmike]

How to Successfully Launch a Podcast in 4 Steps

By Nicolas Brasch & Astrid Edwards

Everyone’s doing it nowadays! On the train to work. Walking to the shops. At the gym. They’ve got their ear phones in and they’re listening to … not music. Music is so ‘yesterday’. They’re listening to podcasts.

Podcasts have taken the world by storm. And why not? What a great way to provide entertainment and information to people in a format that is accessible and can be consumed when and where the audience wants.

Many have a massive following: I’m thinking Tim Ferris, Pat Flynn, John Lee Dumas.

In fact:

Podcast audiences grew around 25% in the past year

In the United States, as many people listen to podcasts as use Twitter

Around 2/3 of podcasts are listened to as people are ‘on the move’

Weekly podcast listeners consume an average of five shows per week

Major media companies are putting more and more resources into the production of podcasts to further engage their audience.

Source: Jay Baer, The 5 Key 2016 Podcast Statistics

But anyone thinking of creating a podcast – and why wouldn’t you – needs to go in with their eyes open. While podcasting is more accessible than ever, with the smart phone continuing to revolutionise creating and consuming content, creating a podcast that stands out – attracting downloads and growing your business or reputation – remains a challenge.

But it can be done. We’ve done it. We’re the creators of the The Garret Podcast and we’re going to share our experience with you. So here are four steps, using The Garret as a case study, to help you create your podcast. We think these steps are critical to anyone thinking about launching their first podcast.

Step 1: Focus

Define your idea

Yes, you do need a unique value proposition. Thousands – literally thousands – of podcasts find themselves on iTunes without an audience. Refine your idea and articulate how it is different from what else is on offer.

There are many literary podcasts out there, and so The Garret focused on interviewing the best writers about the craft of writing – not emerging writers, and not great writers talking about their latest book.

Identify your audience

If you don’t know your audience, you won’t reach them. Who do you want to listen? How will you reach them? What other podcasts do they listen to? Why will they listen to you?

The Garret launched Season 1 with Melbourne’s literary community in mind, with social media support lined up with four Melbourne-based literary organisations. The goal is to expand Australia wide after creating a solid core audience.

Know your competitors

Don’t launch a podcast without listening to your competitors. You can always learn from others, whether it is learning what works or what doesn’t. And once you are established, there may be opportunities to cross promote or collaborate on specific opportunities.

There is plenty of competition in Melbourne’s literary community, and so defining the idea in a way that did not replicate what anyone else was doing was important.

Step 2: Prepare

Pick your platform(s) and host

iTunes is the dominant platform by far, so don’t ignore it. Once you make it to iTunes, decide if you want to expand (for example, you may also want to be on Stitcher to reach those on Android and BlackBerry). You may want to consider a host that feeds directly into iTunes.

The Garret uses Omny Studio, which feeds directly into iTunes and provides tracking and measurement options.

Set your quality benchmark

Equipment to record and edit podcasts is more accessible (and cheaper) than ever before. But quality still counts. Boring content will always be boring content, and terrible audio means people will stop listening, no matter how good your idea or marketing.

The Garret edits every episode, and the boring, muffled, or otherwise compromised bits come out.

Define responsibilities

Defining responsibilities ensures each episode has adequate preparation and research, the right guests and marketing, and sounds like you want it to sound.

The Garret defined responsibilities as hosting, producing and editing, but there are other approaches.

Develop your brand

A successful podcast is like a brand. It has a personality, a certain look, social media platforms, and a way of doing things. You will also need a tag line.

The Garret nurtures its developing brand, and pays special attention to creating great supporting collateral and partnering with literary influencers for social media support on Twitter and Facebook.

Develop your collateral

Before you launch, have your logo and color scheme in place. Seriously, don’t skimp on what it looks like: your podcast will be judged alongside others.

The Garret uses a specific font (IM Fell Great Primer SC) and color scheme (black and white, with grey accents), and publishes black and white photos. This fits the brand, but also stands out from competitors.

Partner with influencers

Downloads matter, especially in the first few weeks when the iTunes algorithms (and Google, for that matter) track activity and either highlight or bury your podcast. Partnering with relevant influencers beforehand means your podcast has support on social media.

The Garret did this, partnering with the State Library of Victoria, Swinburne University, Readings Booksellers and Writers Victoria. This does not have to involve money, simply social media support.

Use social media to acknowledge partners and supporters.

Step 3: Create

Have a structure

Don’t publish a rambling conversation or unstructured interview, or anything else you might think of.

Each episode of The Garret has a beginning, a middle an end. Each episode has an intro to introduce the episode and/or guest, a break somewhere in the middle to preview the next episode or look back on a previous one, and an outro to wind up, thank listeners and remind them of what is coming up.

Edit your content

Not everything should make it to the final cut. Respect your audience, and respect the time they give you. Don’t waste it.

Market your episode

Each episode will be different. While your podcast has the same audience overall, each episode may have an interest group only interested in that specific topic. Identify them and try to reach them, wherever they are.

Step 4: Review

Measure your success

Once your podcast is published, tend it. Track your analytics. Understand not only how many downloads you get, but where they are and when they stop listening (some hosts provide these services).

The Garret changes week-to-week, mainly behind the scenes. It is a continual work in progress.

Just a couple of weeks into the first season and The Garret was ranked among and above some long-standing, prestigious podcasts.

Adapt when you need to

Be flexible. Not everything you planned will work perfectly. Continuous improvement is key. Just like a new sitcom, sometimes the first episodes aren’t the best. Encourage feedback, and act on it.

Be consistent

It won’t happen overnight. Building an audience, especially a loyal and engaged audience, takes effort and time. Encourage ratings and reviews on iTunes and social media. Find partners, whether they be for an episode or the podcast itself.

Reviews boost exposure – and also act as further encouragement.

To watch a podcast develop, check out what The Garret is doing.

Guest Co-Authors:

Nicolas Brasch (co-founder and host of The Garret) is the author of more than 400 books, several of which have won Australian and international awards. He teaches professional writing at Swinburne University, is Chair of Writers Victoria, is the founder of the Spirit of Punk event, and the founder of Writers in Residence (a company providing writing services to the corporate market).

Astrid Edwards (co-founder and creative director of The Garret) is Director of Strategy at Bad Producer Productions, a content creation company that specialises in podcasts. Astrid also teaches professional writing at RMIT University and serves as Vice Chair of the Committee of Management at Writers Victoria.

The post How to Successfully Launch a Podcast in 4 Steps appeared first on Jeffbullas’s Blog.

from How to Successfully Launch a Podcast in 4 Steps

[lauraroma903]

This guide will show you how to record your computer audio in Audacity and the best alternative to Audacity. Audacity is a free and open-source digital audio editor and audio recording software. Audacity is great for a wide range of use cases, including podcast editing, music mixing, and so on. It will be a reliable tool if you want to record your computer sound or microphone with Kenshi audio then. In this guide, we will show you how to record your computer audio in Audacity step by step and briefly introduce the best alternative to this software. 

[bluedreamcarts]

Buy Your Gmail Account In The Easiest Way!

Buy gmail accounts  There could be numerous reasons why you may need to create another Gmail account and email address. Perhaps, you might be keen to make good use of the Google tools to which an individual can only get access after signing up for Gmail. You might have got fed up with other email service providers who offer little storage capacity for your mailbox. You might be in real need of a professional email service that you can hardly imagine from other email service providers. Whatever the case could be, creating a Gmail account is a relatively convenient process that can be done in a couple of minutes.

This speedy process requires an internet connection to begin with. You may choose a PC or a Smartphone to get done it. A Smartphone with internet access would be ideal equipment as you will receive a verification call or password on your phone to finish with the email signup. Let's find out in detail about how to create a gmail account first.

How to open a Gmail account?

To begin with the process, begin by heading off to the Gmail home page. To reach the home page, you will need to enter the URL www.Google.com or gmail.com into the address bar of your browser. Alternatively, you may simply type "Gmail" in Google search and click on the official link of Gmail that appears first in the organic search. It will also take you to the Gmail home page.

Now, you will find a sign-in box where an email holder normally keys in the Gmail username and secret key to login to his Gmail account. Since you are starting with the process, you will simply need to click the link saying "Create Account" in order to proceed to the Gmail registration page.

Steps to Creating Your New Gmail Account

1. Enter your basic information:

Enter your basic details such as your name, gender, and date of birth. This is the point where you will pick your Gmail username and it could be anything as per your wish. It's best to choose your name initials in the username which makes sense when you apply for jobs in the future. Also, it needs to be unique or else Gmail won't approve it.

2. Choose a username:

Buy gmail accounts  As soon as you are done with the Gmail username, you can proceed to create a password for your email. Always go for a long password that contains a good mix of numbers, alphabets and special characters. The strong password adds an extra layer of security to your account. So, pick accordingly. Once you have entered it, type it again to confirm it in the box provided for the purpose.

3. Link your phone number and existing email:

Now, Google will ask for your phone number or your existing email address for the purpose of securing and linking it to your new Gmail.com account. This feature gives your Gmail account an extra layer of security and you can proceed with the two-step authentication.

4. Agree to the terms and you are done:

Now, agree to Google's TOS, and enter the Captcha as shown in the picture to prove that you are a human. Click on the next step. Bingo! You have successfully signed up with Gmail and can access the inbox now.

If you have even a passing interest in the topic of GMail, then you should take a look at the following information. This enlightening article presents some of the latest news on the subject of GMail.

Google's email service has stopped playing hard to get.

Google's Gmail, operated on a test basis since last spring, this week dramatically increased the potential number of users of the Web-based service. The move could mean Google is getting ready for a public rollout of Gmail -- a development that would heighten Google's competition for usage and advertising dollars with Yahoo! and Microsoft's both of which offer free Web-based email services as well. Some subscribers to Gmail -- which since it launched has been available only by invitation from Google or current users of the service -- this week discovered that they had 50 invitations to Gmail that they can pass on to friends and acquaintances. Previously, Google has doled out no more than a half-dozen invitations at a time to Gmail users.

A Google spokesman confirmed Friday that some users of the service were getting an increased number of invitations, saying it was part of Google's continuing efforts to expand the service. The spokesman, however, wouldn't provide any information about when Google might bring Gmail out of its test phase into general release.

Even in its limited release, Gmail has already remade the landscape of free email service on the Internet. One of the service's distinguishing characteristics is that it provides users with 1 gigabyte of free storage space. At the time Gmail debuted, Yahoo!, for example, was offering users a maximum of six megabytes of free storage.

Since then, Yahoo! has raised its storage capacity on free accounts to 250 megabytes and has upped storage capacity on paid email accounts to 2 gigabytes.

Now that we've covered those aspects of GMail, let's turn to some of the other factors that need to be considered.

When Google announced acquisition of dMarc Broadcasting, a digital media solutions and services firm, it became clearer Google has no intentions of stopping at the arbitrary boundaries of the Internet. DMarc is in two businesses: technology and a media network that places ads digitally and remotely into rotation on stations with the dMarc technology. The station ad sales manager can specify what radio ad inventory to release to the dMarc radio network.

This acquisition puts Google in the traditional radio advertising business with a platform that's already partially self-serve and runs much closer to real time than existing ways of buying radio advertising. Sound familiar? It's like AdWords with digital audio files, and radio stations, geographies, and dayparts instead of keywords. If you currently buy radio advertising, Google will soon have some new things to offer you. Buy gmail accounts news, but perhaps Google will implement its famous auction methodology for radio ads, controlled by its combined system. If that happens (and I'm betting it will) the insertion order (IO) process that guarantees ad rotation will be replaced by an ad-spot auction running in near real time. Soon you'll be bidding for each defined group of ad spots against all the other marketers who want to reach the same audience. In an auction for radio or TV ad inventory, you're fighting every marketer, not just industry-specific competition.

Buying media is going to get a lot more interesting. Most analysts and pundits view this acquisition as Google's lateral expansion into other ad media that can be defined, priced, trafficked, and delivered to the media source digitally. And they're right. If highly valuable, easily definable, scarce advertising assets are allocated in an auction, media buyers and marketers must get used to an entirely new way of buying advertising space in radio, TV, cable, and perhaps print for pre-identified ad placements. Yet there's another fascinating potential facet of the dMarc deal fewer analysts are talking about: the applicability of digital audio/video ad marketplaces to podcasts and streaming Internet radio. ITunes and its competitors distributes paid content and ad-supported, free podcasts. However, most podcast platforms don't dynamically insert the ad into a podcast based on recipient. Wouldn't it be far better if podcast ads were targeted to each listener, making them more relevant? Of course it would. The premise of better targeting and improved relevance is an underlying concept behind the AdWords and AdSense systems. These systems already narrowcast text ads, specifically at users who either have performed a search or are engaged in narrowly focused content.

With digital audio/video ad targeting and trafficking, an advertising system can easily use more than context to target ads. Podcasts or streaming Internet radio shows consisting of news, for example, often provide a poor contextual basis for ad targeting, just as they do in analogue form. But podcasts are often subscribed to on an individual basis, and online radio could require registration. Individual user registration becomes a killer advantage in targeting ads in a more relevant way, even better than targeting at the household level. If Google, MSN, Yahoo, or any other ad server knew I'm about to have my first child (which I am) together with my Zip Code, age, and gender, it could use that data and a podcast's context to serve me advertising so relevant I may actually listen -- or watch.

Suddenly, repurposing audio and video content for online podcast or real-time distribution will have an ad-supported model that provides existing content owners with a new source of revenue and stimulates new content development. If I can spare the time, I'll put together some podcasts of my own as soon as the ad revenue models or pay-per-view infrastructure has proven itself.

Though as history has proven itself those who get in early reap the greatest profits.

[lawrencekliebert]

The Best 26 SaaS & Subscriptions Podcasts to Listen to in 2021

You may have had a friend or a peer mention their newfound passion for podcasts. Or that person might be you, and it’s totally understandable. Podcasts have been around for quite some time, but only recently have they started to gain tremendous popularity, and that is because they are such a convenient way to share and retrieve content.

Lately, people have become more and more focused on multitasking and aiming to finish as many tasks as possible in a small amount of time. And, to state the obvious, they’ve become very proficient in doing so.

Taking this into consideration, it’s not surprising that one of the main reasons why podcasts have become so popular is their biggest advantage: being able to listen to them anywhere, anytime, and via any medium.

That means you can listen to a podcast while you’re on the go, finishing up your tasks, or out on a walk, just by hitting the play button on your smartphone, computer, or tablet. The best of both worlds! Staying informed and up to date with new trends from the SaaS industry and learning new strategies has never been easier than now.

  According to SEMRush, 2021 holds the record for hours spent listening to podcasts, with 15 billion hours compared to 12 billion hours just two years ago. And the year hasn’t even ended yet! And Statista’s research shows that by the year 2023, the number of monthly podcast listeners in the United States will likely hit 164 million.

SaaS and Subscription podcasts offer a wide range of opportunities for discovering new ideas, staying up to date with trends, and even learning new insights and tips from the experts who host or are interviewed for the shows.

  So, if you’ve just discovered this new world of podcasts, or you’re in search of new content to listen to, we’ve made a list of the best 26 SaaS and Subscriptions podcasts  that you definitely don’t want to miss.

  Bonus: Looking for more podcasts to listen to? Check out our list of Best eCommerce Podcasts to listen in 2021.

  1. The SaaS Podcast

  The SaaS Podcast is the go-to podcast if you’re looking to scale your SaaS business. Omer Khan, the host of the podcast and the Founder of SaaS Club, offers you in-depth interviews with proven SaaS founders and entrepreneurs that will help you launch and grow your SaaS business. Tune in every Wednesday to listen to the new episodes!

    Notable episodes:

How to Create SaaS Buyer Personas and Produce Better Content – with Adrienne Barnes

How to Craft a Sales Narrative for Your SaaS Product – with Pete Kazanjy

A Guide to SaaS Customer Success: Reduce Churn & Grow Revenue – with Nick Mehta

  2. SaaS Breakthrough

  Hosted by David Abrams, the SaaS Breakthrough podcast offers an inside look into SaaS companies and their marketing techniques straight from the source: the marketers who are in the trenches, experimenting on a daily basis to grow their MRR and build top businesses. If you’re interested in all the marketing SaaS trends and tips and tricks to boost your SaaS business, you’ll definitely need to listen to this podcast.

    Notable episodes:

How SEMrush Went from Challenger Brand to SEO Market Leader

How Wishpond Recreated their Sales Approach with a Hybrid SaaS

How Help Scout Is Building Evergreen Marketing Assets with Super Compelling Content

  3. The Official SaaStr Podcast

  The Official SaaStr Podcast, hosted by Amelia Ibarra, SVP at SaaStr, is an all-in-one podcast that tackles topics such as customer growth, scaling SaaS business, subscription, and retention. The podcast offers insightful interviews with the most prominent operators and investors, letting listeners discover their tips, tactics, and strategies to attain success in the fiercely competitive world of SaaS. Check it out!

    Notable episodes:

SaaStr Podcast #407 with The Creative Curve Author Allen Gannett: “The Secrets of Market Timing and How to Develop the Right Idea, at the Right Time”

SaaStr Podcast #396: Buying Patterns in the Enterprise: Who’s Really Buying and Why?

SaaStr Podcast 443: Building Your Marketing to $100M with Snowflake CMO Denise Persson

  4. Protect the Hustle

  ProfitWell’s Patrick Campbell, the host of the Protect the Hustle podcast, explores the truth behind the strategy and tactics of those scaling in SaaS. In each episode, Patrick interviews experts who share their know-how on B2B SaaS growth. Basically, ProfitWell supplies a team of advisors to guide you, all at the press of the play button. The podcast publishes fresh new episodes every Tuesday, so make sure to give it a listen.

    Notable episodes:

S03 – E01 – April Dunford on why positioning is everything

S03 – E07 – Hubspot’s Kieran Flanagan on the evolution of growth

S02 – E06 – Intercom’s Des Traynor, Steve Blank: How to do Customer Research

  5. The ProductLed Podcast

  Looking to build a SaaS subscription business with boosted sales and top revenue? Well, look no further, because the weekly ProductLed Podcast has a wide range of interviews with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business. Give it a try!

    Notable episodes:

How to Start and Scale a Growth Team

Product-Led Experiments to Increase Activation & Retention

How To Generate High-Impact Growth Ideas

  6. Growth Marketing Today

  Hosted by Ramli John, Growth Marketing Today is a weekly podcast that uncovers the proven step-by-step marketing processes and systems from each of its guests, so you can apply the lessons in order to accelerate the growth of your company. Whether you’re a marketer, founder, consultant, or simply passionate about the SaaS industry and marketing, this podcast gives you the chance to learn marketing strategies in detail from today’s top marketers. Make sure you don’t miss it!

    Notable episodes:

A Serial Entrepreneur’s Guide to Marketing with Jade Phillips

Why Social Media Is an Essential Tool for Business Executives With Lina Duque

Startup vs Scale-Up Growth Marketing with Alex Shipillo

    7. The Top

  The Top is a daily podcast hosted by Nathan Latka.  Yes, you read it right – daily! Each morning, Nathan spends 15 minutes interviewing SaaS founders as they share all their learnings about how they launched their startups and grew them into successful SaaS businesses. Tune in every morning for your cup of coffee with the SaaS experts.

    Notable episodes:

Hype4 Breaks $500k, Massive Design and Dev Community, SaaS Next?

How to Use Twitter to get first 200 Users for Your SaaS product

$2.4m in SaaS Revenues from Business and Apprentice Marketplace

  8. The SaaS Revolution Show

  The SaaS Revolution Show, hosted by Alex Theuma, brings you top tips and tactics from the greatest SaaS minds from around the world. Revolutionary founders, executives, and investors openly share their learnings on attracting and keeping customers, growing companies in unlikely places, scaling globally, and successfully super boosting your SaaS business. Make sure to give it a listen!

    Notable episodes:

Product-Led or Sales-Led. Should you make the leap?

How to get Sales and Marketing Aligned with Mike Weir, G2

9 Revenue Accelerators for creating an unstoppable SaaS with Dev Basu

  9. The SaaS Venture

  The SaaS Venture podcast is dedicated to the SaaS and subscription industry. The podcast shares the adventure of building a SaaS company from the ground, leading and growing it to become a successful business. The hosts, Aaron Weiche of Leadferno and Darren Shaw from Whitespark, share their tips and tricks, experiences, ideas, wins, and losses while running their software companies. If you’re looking into starting up your SaaS business, you most definitely need to check it out!

    Notable episodes:

28: Vision and Mission

22: SaaS Pricing – Is The Price Right?

12: Building Process in the Process

  10. Built To Scale

  Scaling your SaaS business may be a daunting process, but the Build To Scale podcast offers you all the behind-the-scenes tips and insights on how to do it right. Hosted by Mitch Fanning, the bi-weekly podcast offers meaningful conversations with industry experts who focus on helping B2B SaaS companies build repeatable, scalable growth. Give it a listen!

    Notable episodes:

How to Build A Marketing Engine for A B2B Company with Shiv Narayanan CEO Of How to SaaS

2x Your B2B Marketing ROI with Chain-Based Attribution with Chris Nixon

How to Nail Product Positioning — April Dunford

  11. SaaS District

  The SaaS District podcast teaches you ways to optimize your growth strategy for your Saas startup, starting with your first glimpse of the idea all the way to a successful company. The host of the podcast, Akeel Jabber, covers topics like investing, acquisitions, leadership, B2B sales, growth marketing, scaling, hiring, M&A, conversion optimization, productivity, bootstrapping, venture capital, private equity, and innovation – basically, all the steps and know-how on scaling your SaaS company. Its in-depth bi-weekly episodes will surely help you get an idea about how to boost your business.

  Notable episodes:

Top B2B SaaS Sales Strategies to Help You Grow Today #119

Top Startup Principles Every SaaS Founder Should Know #113

Top Secrets to Increasing SaaS User Engagement, Better Product Changelog Feedback & Reducing Churn with Spencer Coon #108

  12. The Data-led Professional

    Hosted by Claudiu Murariu and Arpit Choudhury, The Data-led Professional podcast is dedicated to helping peers become data-led, in order to build better products and experiences and skyrocket their businesses. Give it a play!

    Notable episodes:

Marketing Attribution: The Role of Data to Get It Right

The Modern Data Stack for Growth: Why Every Company Needs It

Web Analytics vs Product Analytics and the Data That Powers Each of Them

  13. SaaS it Up

  Hosted by Saswat Sahu and Oskar Bader, the SaaS It Up podcast offers in-depth insights on entrepreneurship, growth sales, and bootstrapping your SaaS startup. The podcast shares interviews with entrepreneurs, VCs, and ecosystem partners who share their unique stories and choices they made in order to grow their business into successful SaaS companies. Give it a listen!

    Notable episodes:

The Universal Laws of Product Management: Anna Boyarkina

The Culture Spectrum in Global SaaS: Gustavo Souza

The Anatomy of Product Virality: Wes Bush

  14. Growth Stacking Show with Dan Martell

  In The Growth Stacking Show podcast, host Dan Martell shares his tips and knowledge on how to build and scale successful products and businesses. If you’re looking to learn more about product development, customer retention, and SaaS strategies, this is the right podcast to listen to!

      Notable episodes:

What to Focus on When Starting A Business (And What to Avoid)

The Ultimate SaaS Financial Guide with Mark MacLeod @ SurePath Capital

How to Close SaaS Customers Using Online Chat

  15. The Growth Hub

  The Growth Hub is the go-to podcast to help you grow and upscale your B2B SaaS business. The podcast focuses on actionable insights, strategic frameworks, and inspiring stories from the top minds in the SaaS industry from across the globe. Hosted by Edward Ford, The Growth Hub Podcast is dedicated to those SaaS marketers, CEOs, and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

    Notable episodes:

How to Position your SaaS for a Niche Audience with Rudan Zhang, VP of Marketing at Clubhouse.io

How to grow your SaaS biz as a solo marketer with Katheriin Liibert, Head of Marketing at Outfunnel

5 steps to create a B2B SaaS go-to-market strategy with Asia Orangio, CEO at DemandMaven

  16. Better Done Than Perfect

  The Better Done Than Perfect podcast is dedicated to all SaaS founders and product people. Guest experts share their learnings about customer success, user onboarding, scaling your business, and much more. Tune in to hear real-life stories from seasoned SaaS founders and SaaS Experts.

      Notable episodes:

Navigating Massive Growth with Frank Barry

Launch Lessons & Product Surveys with Rand Fishkin

Radical Onboarding Experiments with Jordan Gal

  17. Confessions of a B2B Marketer

  Hosted by Tom Hunt, the Confessions of a B2B Marketer promises to give you the inside scoop on how to grow your B2B SaaS or agency, and how to attract a wealth of clients and customers. Give it a try!

        Notable episodes:

Selling a SaaS Then Starting an Agency with Dave Schneider, CEO at Shortlist

The Best SaaS Cold Email of All Time with Geoff Atkinson of Huckabuy

The Ultimate SaaS Onboarding Flow with Ajay Goel

  18. SaaS Sessions

  The SaaS Session podcast is the all-in-one podcast that provides the opportunity to learn everything SaaS-related. From keeping up with new trends, learning the new aspects of the SaaS ecosystem, to getting the behind-the-scenes news from experts in the industry – these are just a few of the topics Sunil Neurgaonkar talks about with his guests. Get your pen and notebook ready and tune in to learn all the SaaS and subscription tricks you need to know.

    Notable episodes:

Building Locally Relevant & Globally Scalable GTM Strategy ft. Ashwin Krishna, Marketing Director at Tact.ai

Customer Success 101 with Sandhya Tomer, Director of Customer Success at Whatfix

How to personalize marketing? ft. Sowmya Moni, Director of Marketing at Incture

  19. Build Your Saas

    John Buda and Justin Jackson are ready to show you how to Build Your SaaS with the help of their podcast. They will share their tips on how to stand out from your competitors, bootstrapping your business, and bringing it to the point of becoming a totally successful SaaS company. So, put that determination hat on and give it a listen!

  Notable episodes:

What it Takes to Launch a SaaS

Do You Really Need To Build an Audience?

How Fragile Is The Prosumer SaaS Market?

  20. The SaaS Marketing Show

  Are you curious about what lies behind growing your SaaS or B2B tech business? Then you’re in the right place, because The SaaS Marketing Show is ready to tell you all about it. Dylan Hey, Co-Founder of Hey Digital and host of the podcast, will give you all the insights on what’s fueling some of the fastest-growing companies right now. Tune in to learn practical marketing and growth strategies from top marketing experts and SaaS founders.

    Notable episodes:

Scaling a SaaS content marketplace and hitting 50% YOY Growth with Steve Pockross From Verblio – Episode 028

How User.com Improved Sales Conversion Rates From 15% to 30% – Episode 018

Influencer Marketing Secrets to Grow Your SaaS With Restream – Episode 014

  21. SaaS Boss

    Hosted by Natalie Luneva, the SaaS Boss podcast is all about giving you actionable advice for all you bootstrapped SaaS founders, offered by coaches and consultants about startup scaling challenges, building remote teams, leadership, getting unstuck, founder personal growth, and more.

    Notable episodes:

SaaS Onboarding, with Étienne Garbugli

Maximizing Conversions During SaaS Demos, with Matt Wolach

9 SaaS Sales Accelerators That Will Transform Your Company, with Scott Sambucci

  22. SaaS Marketing Superstars

  SaaS Marketing Superstars is the podcast that uncovers proven growth strategies with the help of marketing leaders and CMOs who are behind the fastest-growing SaaS companies. Hosted by Aaron Zakowski, the podcast gives you all the intel on paid ads, SEO, ABM and sales, content marketing, email marketing, landing page optimization, and how to use these top tips to generate more signups for your SaaS business. Make sure you give it a listen!

    Notable episodes:

Podcast #14- Nailing SaaS Messaging to Increase Conversion Rates with Pedro Cortes

Podcast #11- Aaron Krall’s Framework for Scaling SaaS User Onboarding the Right Way

Podcast #9 – How Customer Retention Can Quickly Grow Your SaaS MRR with Corey Haines

  23. Gain Grow Retain: B2B SaaS Customer Success

  The Gain Grow Retain: B2B SaaS Customer Success podcast is aimed towards customer success leaders in the B2B SaaS and tech space who are facing the day-to-day challenges of scaling. The hosts, Jeff Breunsbach and Jay Nathan, talk about all things SaaS-related, from growing and scaling subscription businesses, to customer retention. Check it out if you’re looking to learn new strategies for boosting your SaaS business.

    Notable episodes:

Success Plans with a Customer w/ CSM Office Hours

Acting Strategically w/ CS Leadership Office Hours

Transforming a Business w/ Gemma Cipriani-Espineira

  24. Sour & SaaS

  The Sour & SaaS podcast is the place where experts break down SaaS marketing problems in order to give you all the info and tip on how to develop a top-notch SaaS business. Garrett Mehrguth, the host of the show, interviews SaaS marketing leaders from around the world while they’re challenged to get their words out – puckering with sour candy they consume throughout their conversation. So get your sour snacks and give it a listen!

    Notable episodes:

Sour & SaaS – Season 4 Episode 3 – with VP of Marketing at Capacity, Justin Schmidt

Sour & SaaS – Season 3 Episode 8 – with CMO at Litmus, Melissa Sargeant

Sour & Saas with CMO/COO at Gimbal, Matthew Russo

  25. Subscriptions: Scaled

  Hosted by Nick Fredrick, the Subscriptions: Scaled podcast tackles topics such as SaaS subscriptions, subscription boxes, growth tactics, technical challenges of a subscription company, compliance challenges, and business strategy for subscription companies. If you’re curious about knowing all the different facets of successfully running a subscription business and how to build it, grow it, and scale it from a startup to something bigger, this is the podcast you should definitely listen to.

    Notable episodes:

Considering Culture for Global Growth with Sanjyot P. Dunung, Founder & CEO, Atma Global

Attracting Loyal Subscribers through Content Marketing with Tim Murphy, CEO at Branch Basics

Changing Trends in Subscription Payments and Billing Operations feat. Brian Kehn, Director of Operations at HomeServe USA

    26. Subscription Entrepreneur

  The Subscription Entrepreneur podcast should be on every SaaS business developer’s playlist, because you’ll get all the behind-the-scenes on challenges faced and lessons learned by SaaS company founders, consultants, and innovators. The host of the podcast, Eric Turnnessen, talks about how you can find your personal expression in business, practical tools to get you up and running, high-level strategies, common pitfalls, navigating the digital world, and actionable steps for you to succeed at anything. Make sure to press play and give it a try!

  Notable episodes:

How To Build A Business You Actually Want To Run with John Doherty

How To Add New Recurring Revenue Streams To Your Business with Mike Cliffe-Jones

How To Create A Subscription Website Your Users Will Love with Ryan Jordan

    In a fast-paced world, podcasts are the best way to stay up to date with everything that’s happening in the SaaS and subscriptions industry, and an easy way to learn something new every day while doing your thing.

We really hope that this shortlist of best SaaS and subscriptions podcasts will deliver you tons of opportunities, learnings and meaningful advice to help you develop your own SaaS startup, or even better, to boost its growth to a successful top business.

  Let us know in the comments section below which of these podcasts are your favorites. Are there any other SaaS and subscriptions podcasts you like to listen to?

  The post The Best 26 SaaS & Subscriptions Podcasts to Listen to in 2021 appeared first on The 2Checkout Blog| Articles on eCommerce, Payments, CRO and more.

The Best 26 SaaS & Subscriptions Podcasts to Listen to in 2021 published first on https://mrlavishdesign.tumblr.com/

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The Best 26 SaaS & Subscriptions Podcasts to Listen to in 2021

You may have had a friend or a peer mention their newfound passion for podcasts. Or that person might be you, and it’s totally understandable. Podcasts have been around for quite some time, but only recently have they started to gain tremendous popularity, and that is because they are such a convenient way to share and retrieve content.

Lately, people have become more and more focused on multitasking and aiming to finish as many tasks as possible in a small amount of time. And, to state the obvious, they’ve become very proficient in doing so.

Taking this into consideration, it’s not surprising that one of the main reasons why podcasts have become so popular is their biggest advantage: being able to listen to them anywhere, anytime, and via any medium.

That means you can listen to a podcast while you’re on the go, finishing up your tasks, or out on a walk, just by hitting the play button on your smartphone, computer, or tablet. The best of both worlds! Staying informed and up to date with new trends from the SaaS industry and learning new strategies has never been easier than now.

  According to SEMRush, 2021 holds the record for hours spent listening to podcasts, with 15 billion hours compared to 12 billion hours just two years ago. And the year hasn’t even ended yet! And Statista’s research shows that by the year 2023, the number of monthly podcast listeners in the United States will likely hit 164 million.

SaaS and Subscription podcasts offer a wide range of opportunities for discovering new ideas, staying up to date with trends, and even learning new insights and tips from the experts who host or are interviewed for the shows.

  So, if you’ve just discovered this new world of podcasts, or you’re in search of new content to listen to, we’ve made a list of the best 26 SaaS and Subscriptions podcasts  that you definitely don’t want to miss.

  Bonus: Looking for more podcasts to listen to? Check out our list of Best eCommerce Podcasts to listen in 2021.

  1. The SaaS Podcast

  The SaaS Podcast is the go-to podcast if you’re looking to scale your SaaS business. Omer Khan, the host of the podcast and the Founder of SaaS Club, offers you in-depth interviews with proven SaaS founders and entrepreneurs that will help you launch and grow your SaaS business. Tune in every Wednesday to listen to the new episodes!

    Notable episodes:

How to Create SaaS Buyer Personas and Produce Better Content – with Adrienne Barnes

How to Craft a Sales Narrative for Your SaaS Product – with Pete Kazanjy

A Guide to SaaS Customer Success: Reduce Churn & Grow Revenue – with Nick Mehta

  2. SaaS Breakthrough

  Hosted by David Abrams, the SaaS Breakthrough podcast offers an inside look into SaaS companies and their marketing techniques straight from the source: the marketers who are in the trenches, experimenting on a daily basis to grow their MRR and build top businesses. If you’re interested in all the marketing SaaS trends and tips and tricks to boost your SaaS business, you’ll definitely need to listen to this podcast.

    Notable episodes:

How SEMrush Went from Challenger Brand to SEO Market Leader

How Wishpond Recreated their Sales Approach with a Hybrid SaaS

How Help Scout Is Building Evergreen Marketing Assets with Super Compelling Content

  3. The Official SaaStr Podcast

  The Official SaaStr Podcast, hosted by Amelia Ibarra, SVP at SaaStr, is an all-in-one podcast that tackles topics such as customer growth, scaling SaaS business, subscription, and retention. The podcast offers insightful interviews with the most prominent operators and investors, letting listeners discover their tips, tactics, and strategies to attain success in the fiercely competitive world of SaaS. Check it out!

    Notable episodes:

SaaStr Podcast #407 with The Creative Curve Author Allen Gannett: “The Secrets of Market Timing and How to Develop the Right Idea, at the Right Time”

SaaStr Podcast #396: Buying Patterns in the Enterprise: Who’s Really Buying and Why?

SaaStr Podcast 443: Building Your Marketing to $100M with Snowflake CMO Denise Persson

  4. Protect the Hustle

  ProfitWell’s Patrick Campbell, the host of the Protect the Hustle podcast, explores the truth behind the strategy and tactics of those scaling in SaaS. In each episode, Patrick interviews experts who share their know-how on B2B SaaS growth. Basically, ProfitWell supplies a team of advisors to guide you, all at the press of the play button. The podcast publishes fresh new episodes every Tuesday, so make sure to give it a listen.

    Notable episodes:

S03 – E01 – April Dunford on why positioning is everything

S03 – E07 – Hubspot’s Kieran Flanagan on the evolution of growth

S02 – E06 – Intercom’s Des Traynor, Steve Blank: How to do Customer Research

  5. The ProductLed Podcast

  Looking to build a SaaS subscription business with boosted sales and top revenue? Well, look no further, because the weekly ProductLed Podcast has a wide range of interviews with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business. Give it a try!

    Notable episodes:

How to Start and Scale a Growth Team

Product-Led Experiments to Increase Activation & Retention

How To Generate High-Impact Growth Ideas

  6. Growth Marketing Today

  Hosted by Ramli John, Growth Marketing Today is a weekly podcast that uncovers the proven step-by-step marketing processes and systems from each of its guests, so you can apply the lessons in order to accelerate the growth of your company. Whether you’re a marketer, founder, consultant, or simply passionate about the SaaS industry and marketing, this podcast gives you the chance to learn marketing strategies in detail from today’s top marketers. Make sure you don’t miss it!

    Notable episodes:

A Serial Entrepreneur’s Guide to Marketing with Jade Phillips

Why Social Media Is an Essential Tool for Business Executives With Lina Duque

Startup vs Scale-Up Growth Marketing with Alex Shipillo

    7. The Top

  The Top is a daily podcast hosted by Nathan Latka.  Yes, you read it right – daily! Each morning, Nathan spends 15 minutes interviewing SaaS founders as they share all their learnings about how they launched their startups and grew them into successful SaaS businesses. Tune in every morning for your cup of coffee with the SaaS experts.

    Notable episodes:

Hype4 Breaks $500k, Massive Design and Dev Community, SaaS Next?

How to Use Twitter to get first 200 Users for Your SaaS product

$2.4m in SaaS Revenues from Business and Apprentice Marketplace

  8. The SaaS Revolution Show

  The SaaS Revolution Show, hosted by Alex Theuma, brings you top tips and tactics from the greatest SaaS minds from around the world. Revolutionary founders, executives, and investors openly share their learnings on attracting and keeping customers, growing companies in unlikely places, scaling globally, and successfully super boosting your SaaS business. Make sure to give it a listen!

    Notable episodes:

Product-Led or Sales-Led. Should you make the leap?

How to get Sales and Marketing Aligned with Mike Weir, G2

9 Revenue Accelerators for creating an unstoppable SaaS with Dev Basu

  9. The SaaS Venture

  The SaaS Venture podcast is dedicated to the SaaS and subscription industry. The podcast shares the adventure of building a SaaS company from the ground, leading and growing it to become a successful business. The hosts, Aaron Weiche of Leadferno and Darren Shaw from Whitespark, share their tips and tricks, experiences, ideas, wins, and losses while running their software companies. If you’re looking into starting up your SaaS business, you most definitely need to check it out!

    Notable episodes:

28: Vision and Mission

22: SaaS Pricing – Is The Price Right?

12: Building Process in the Process

  10. Built To Scale

  Scaling your SaaS business may be a daunting process, but the Build To Scale podcast offers you all the behind-the-scenes tips and insights on how to do it right. Hosted by Mitch Fanning, the bi-weekly podcast offers meaningful conversations with industry experts who focus on helping B2B SaaS companies build repeatable, scalable growth. Give it a listen!

    Notable episodes:

How to Build A Marketing Engine for A B2B Company with Shiv Narayanan CEO Of How to SaaS

2x Your B2B Marketing ROI with Chain-Based Attribution with Chris Nixon

How to Nail Product Positioning — April Dunford

  11. SaaS District

  The SaaS District podcast teaches you ways to optimize your growth strategy for your Saas startup, starting with your first glimpse of the idea all the way to a successful company. The host of the podcast, Akeel Jabber, covers topics like investing, acquisitions, leadership, B2B sales, growth marketing, scaling, hiring, M&A, conversion optimization, productivity, bootstrapping, venture capital, private equity, and innovation – basically, all the steps and know-how on scaling your SaaS company. Its in-depth bi-weekly episodes will surely help you get an idea about how to boost your business.

  Notable episodes:

Top B2B SaaS Sales Strategies to Help You Grow Today #119

Top Startup Principles Every SaaS Founder Should Know #113

Top Secrets to Increasing SaaS User Engagement, Better Product Changelog Feedback & Reducing Churn with Spencer Coon #108

  12. The Data-led Professional

    Hosted by Claudiu Murariu and Arpit Choudhury, The Data-led Professional podcast is dedicated to helping peers become data-led, in order to build better products and experiences and skyrocket their businesses. Give it a play!

    Notable episodes:

Marketing Attribution: The Role of Data to Get It Right

The Modern Data Stack for Growth: Why Every Company Needs It

Web Analytics vs Product Analytics and the Data That Powers Each of Them

  13. SaaS it Up

  Hosted by Saswat Sahu and Oskar Bader, the SaaS It Up podcast offers in-depth insights on entrepreneurship, growth sales, and bootstrapping your SaaS startup. The podcast shares interviews with entrepreneurs, VCs, and ecosystem partners who share their unique stories and choices they made in order to grow their business into successful SaaS companies. Give it a listen!

    Notable episodes:

The Universal Laws of Product Management: Anna Boyarkina

The Culture Spectrum in Global SaaS: Gustavo Souza

The Anatomy of Product Virality: Wes Bush

  14. Growth Stacking Show with Dan Martell

  In The Growth Stacking Show podcast, host Dan Martell shares his tips and knowledge on how to build and scale successful products and businesses. If you’re looking to learn more about product development, customer retention, and SaaS strategies, this is the right podcast to listen to!

      Notable episodes:

What to Focus on When Starting A Business (And What to Avoid)

The Ultimate SaaS Financial Guide with Mark MacLeod @ SurePath Capital

How to Close SaaS Customers Using Online Chat

  15. The Growth Hub

  The Growth Hub is the go-to podcast to help you grow and upscale your B2B SaaS business. The podcast focuses on actionable insights, strategic frameworks, and inspiring stories from the top minds in the SaaS industry from across the globe. Hosted by Edward Ford, The Growth Hub Podcast is dedicated to those SaaS marketers, CEOs, and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business.

    Notable episodes:

How to Position your SaaS for a Niche Audience with Rudan Zhang, VP of Marketing at Clubhouse.io

How to grow your SaaS biz as a solo marketer with Katheriin Liibert, Head of Marketing at Outfunnel

5 steps to create a B2B SaaS go-to-market strategy with Asia Orangio, CEO at DemandMaven

  16. Better Done Than Perfect

  The Better Done Than Perfect podcast is dedicated to all SaaS founders and product people. Guest experts share their learnings about customer success, user onboarding, scaling your business, and much more. Tune in to hear real-life stories from seasoned SaaS founders and SaaS Experts.

      Notable episodes:

Navigating Massive Growth with Frank Barry

Launch Lessons & Product Surveys with Rand Fishkin

Radical Onboarding Experiments with Jordan Gal

  17. Confessions of a B2B Marketer

  Hosted by Tom Hunt, the Confessions of a B2B Marketer promises to give you the inside scoop on how to grow your B2B SaaS or agency, and how to attract a wealth of clients and customers. Give it a try!

        Notable episodes:

Selling a SaaS Then Starting an Agency with Dave Schneider, CEO at Shortlist

The Best SaaS Cold Email of All Time with Geoff Atkinson of Huckabuy

The Ultimate SaaS Onboarding Flow with Ajay Goel

  18. SaaS Sessions

  The SaaS Session podcast is the all-in-one podcast that provides the opportunity to learn everything SaaS-related. From keeping up with new trends, learning the new aspects of the SaaS ecosystem, to getting the behind-the-scenes news from experts in the industry – these are just a few of the topics Sunil Neurgaonkar talks about with his guests. Get your pen and notebook ready and tune in to learn all the SaaS and subscription tricks you need to know.

    Notable episodes:

Building Locally Relevant & Globally Scalable GTM Strategy ft. Ashwin Krishna, Marketing Director at Tact.ai

Customer Success 101 with Sandhya Tomer, Director of Customer Success at Whatfix

How to personalize marketing? ft. Sowmya Moni, Director of Marketing at Incture

  19. Build Your Saas

    John Buda and Justin Jackson are ready to show you how to Build Your SaaS with the help of their podcast. They will share their tips on how to stand out from your competitors, bootstrapping your business, and bringing it to the point of becoming a totally successful SaaS company. So, put that determination hat on and give it a listen!

  Notable episodes:

What it Takes to Launch a SaaS

Do You Really Need To Build an Audience?

How Fragile Is The Prosumer SaaS Market?

  20. The SaaS Marketing Show

  Are you curious about what lies behind growing your SaaS or B2B tech business? Then you’re in the right place, because The SaaS Marketing Show is ready to tell you all about it. Dylan Hey, Co-Founder of Hey Digital and host of the podcast, will give you all the insights on what’s fueling some of the fastest-growing companies right now. Tune in to learn practical marketing and growth strategies from top marketing experts and SaaS founders.

    Notable episodes:

Scaling a SaaS content marketplace and hitting 50% YOY Growth with Steve Pockross From Verblio – Episode 028

How User.com Improved Sales Conversion Rates From 15% to 30% – Episode 018

Influencer Marketing Secrets to Grow Your SaaS With Restream – Episode 014

  21. SaaS Boss

    Hosted by Natalie Luneva, the SaaS Boss podcast is all about giving you actionable advice for all you bootstrapped SaaS founders, offered by coaches and consultants about startup scaling challenges, building remote teams, leadership, getting unstuck, founder personal growth, and more.

    Notable episodes:

SaaS Onboarding, with Étienne Garbugli

Maximizing Conversions During SaaS Demos, with Matt Wolach

9 SaaS Sales Accelerators That Will Transform Your Company, with Scott Sambucci

  22. SaaS Marketing Superstars

  SaaS Marketing Superstars is the podcast that uncovers proven growth strategies with the help of marketing leaders and CMOs who are behind the fastest-growing SaaS companies. Hosted by Aaron Zakowski, the podcast gives you all the intel on paid ads, SEO, ABM and sales, content marketing, email marketing, landing page optimization, and how to use these top tips to generate more signups for your SaaS business. Make sure you give it a listen!

    Notable episodes:

Podcast #14- Nailing SaaS Messaging to Increase Conversion Rates with Pedro Cortes

Podcast #11- Aaron Krall’s Framework for Scaling SaaS User Onboarding the Right Way

Podcast #9 – How Customer Retention Can Quickly Grow Your SaaS MRR with Corey Haines

  23. Gain Grow Retain: B2B SaaS Customer Success

  The Gain Grow Retain: B2B SaaS Customer Success podcast is aimed towards customer success leaders in the B2B SaaS and tech space who are facing the day-to-day challenges of scaling. The hosts, Jeff Breunsbach and Jay Nathan, talk about all things SaaS-related, from growing and scaling subscription businesses, to customer retention. Check it out if you’re looking to learn new strategies for boosting your SaaS business.

    Notable episodes:

Success Plans with a Customer w/ CSM Office Hours

Acting Strategically w/ CS Leadership Office Hours

Transforming a Business w/ Gemma Cipriani-Espineira

  24. Sour & SaaS

  The Sour & SaaS podcast is the place where experts break down SaaS marketing problems in order to give you all the info and tip on how to develop a top-notch SaaS business. Garrett Mehrguth, the host of the show, interviews SaaS marketing leaders from around the world while they’re challenged to get their words out – puckering with sour candy they consume throughout their conversation. So get your sour snacks and give it a listen!

    Notable episodes:

Sour & SaaS – Season 4 Episode 3 – with VP of Marketing at Capacity, Justin Schmidt

Sour & SaaS – Season 3 Episode 8 – with CMO at Litmus, Melissa Sargeant

Sour & Saas with CMO/COO at Gimbal, Matthew Russo

  25. Subscriptions: Scaled

  Hosted by Nick Fredrick, the Subscriptions: Scaled podcast tackles topics such as SaaS subscriptions, subscription boxes, growth tactics, technical challenges of a subscription company, compliance challenges, and business strategy for subscription companies. If you’re curious about knowing all the different facets of successfully running a subscription business and how to build it, grow it, and scale it from a startup to something bigger, this is the podcast you should definitely listen to.

    Notable episodes:

Considering Culture for Global Growth with Sanjyot P. Dunung, Founder & CEO, Atma Global

Attracting Loyal Subscribers through Content Marketing with Tim Murphy, CEO at Branch Basics

Changing Trends in Subscription Payments and Billing Operations feat. Brian Kehn, Director of Operations at HomeServe USA

    26. Subscription Entrepreneur

  The Subscription Entrepreneur podcast should be on every SaaS business developer’s playlist, because you’ll get all the behind-the-scenes on challenges faced and lessons learned by SaaS company founders, consultants, and innovators. The host of the podcast, Eric Turnnessen, talks about how you can find your personal expression in business, practical tools to get you up and running, high-level strategies, common pitfalls, navigating the digital world, and actionable steps for you to succeed at anything. Make sure to press play and give it a try!

  Notable episodes:

How To Build A Business You Actually Want To Run with John Doherty

How To Add New Recurring Revenue Streams To Your Business with Mike Cliffe-Jones

How To Create A Subscription Website Your Users Will Love with Ryan Jordan

    In a fast-paced world, podcasts are the best way to stay up to date with everything that’s happening in the SaaS and subscriptions industry, and an easy way to learn something new every day while doing your thing.

We really hope that this shortlist of best SaaS and subscriptions podcasts will deliver you tons of opportunities, learnings and meaningful advice to help you develop your own SaaS startup, or even better, to boost its growth to a successful top business.

  Let us know in the comments section below which of these podcasts are your favorites. Are there any other SaaS and subscriptions podcasts you like to listen to?

  The post The Best 26 SaaS & Subscriptions Podcasts to Listen to in 2021 appeared first on The 2Checkout Blog| Articles on eCommerce, Payments, CRO and more.

The Best 26 SaaS & Subscriptions Podcasts to Listen to in 2021 published first on https://yousweetluxury.weebly.com/

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Get the official Last.fm Scrobbler App to keep track of what you're listening to on Apple Music. Check out your top artist, album and song charts from all-time to last week, view detailed artist information and watch videos of your favourite tracks. Note: only tracks stored locally in. Now you'll be running Last.fm's Scrobbler plug-in on your computer. To use it, simply listen to music in iTunes, and whatever you listen to will be sent to your profile (see Spotify section above.

Download Simple Last.fm Scrobbler app for Android. A scrobbler that submits information on what music you play. Spotify, Deezer & many more. Download Simple Last.fm Scrobbler (Libre.fm & ListenBrainz) APK 1.5.7 for Android. A scrobbler that submits information on what music you play. Spotify, Google. The Benefits of Scrobbling Spotify to Last.FM. If you decide to scrobble Spotify using the Last.FM scrobbler, you’ll have access to a few unique benefits beyond the main features that Last.FM already provides: Local Spotify Files: Spotify lets you add your locally saved files into the app. The feature isn’t as reliable nor as useful as the. Part 3: The Pros and Cons of Scrobbling Spotify with Last.fm. There are some benefits if you scrobble Spotify to Last.fm, and you can check it out below. The Pros of Scrobbling Spotify with Last.fm: 1. It supports to scrobble local files upload to Spotify, but only for the tracks which have valid ID3 tags including tittle and artist.

Internet Explorer is no longer supported on Last.fm. In order to have the best experience, please upgrade to a more modern browser.

A new version of Last.fm is available, to keep everything running smoothly, please reload the site.

Track the music you listen to by scrobbling via our desktop and mobile apps or by connecting to many of your favourite music services.

Last.fm Desktop Scrobbler

The Last.fm Desktop Scrobbler for Windows is a simple app that runs in the background and automatically updates your profile with what you’ve been playing on your computer via native media players such as Windows Media Player or iTunes.

Download now for Windows

Compatible with Windows 7, Windows 8, and Windows 10. Not using Windows? Try the Mac version

Legacy Last.fm Desktop App

The Last.fm Desktop App for Windows automatically updates your profile with what you’ve been playing on your computer via native media players such as Windows Media Player.

NOTE: This app is no longer supported and some features such as scrobbling from certain media players and iPods may no longer work on newer systems.

Download now for Windows

Compatible with Windows XP, Vista, Windows 7, Windows 8 and Windows 10. Not using Windows? Try the Mac version

Last.fm Android App

Track what you listen to on the move. The Last.fm Android App enables you to track what you listen to on a number of services including Google Play, SoundCloud, Spotify, Deezer and more.

It also displays your top charts for artists, albums and tracks filterable by tag and time.

Last.fm Scrobbler iOS App

Get the official Last.fm Scrobbler App to keep track of what you're listening to on Apple Music. Check out your top artist, album and song charts from all-time to last week, view detailed artist information and watch videos of your favourite tracks.

Note: only tracks stored locally in the Apple Music app can be scrobbled. Tracks which are streamed through Apple Music do not scrobble at this time.

Youtube

Track what you listen to on the YouTube website.

Spotify

Track what you listen to on Spotify with their desktop and mobile apps, web player and any Spotify connected device.

Google Play Music

Track what you listen to on Google Play Music with their web player and Android app.

Tidal

Track what you listen to on Tidal with their desktop app, mobile apps and web player.

Deezer

Track what you listen to on Deezer with their desktop app, mobile apps and web player.

SoundCloud

Track what you listen to on the SoundCloud website.

Mixcloud

Track what you listen to on the Mixcloud website.

Sonos

Track what you listen to with your Sonos device and Sonos controller app.

Hype Machine

Track what you listen to on the Hype Machine website and mobile apps.

8tracks

Track what you listen to on the 8tracks website.

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Track what you listen to on the Bandcamp website.

Pandora

Track what you listen to on the Pandora website.

Can't find the music player, app or service you use?

More ways to scrobble

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For those who like to listen to a lot of songs on multiple music services, have you ever wondered is it possible to easily explore your listening history, discover new music and find friends with the same music taste on one app or software?

If so, then you can't miss Last.fm which is compatible with Spotify, YouTube, Google Play Music and other services. That means with Last.fm, you can scrobble any songs you listen to on Spotify and other music services from any devices to Last.fm.

Spotify Download Spotify. Mac OS X (Current 10.5)Windows; iOS; Android (Google Play Amazon)Spotify for other platforms. SpotiFree 1.6 Free. Spotifree is an OS X app that automatically mutes ads on Spotify. Spotify Premium 0.8. Spotify Premium is an application that helps the users to listen music on Mac. Spotify Premium features: - Listen on all your devices. Download music &. Spotify on Mac OS X Spotify is one of the best music streaming service for most people, but if you changed your mind and device to give a try with YouTube Red, Pandora, Apple Music or Amazon Music? Here are some quick tips on how to uninstall Spotify on your Mac. Mac download - Spotify Click the install file to finish up. If your download didn't start, try again. Bring your music to mobile and tablet, too. Spotify on mac os x.

Next up, let's know more about Last.fm and walk through the step-by-step guide for scrobbling Spotify music to Last.fm.

You May Like:

How to Rip Music from Spotify as MP3 (320 Kbps) How to Get Spotify Premium Free on iPhone/Android

Part 1. What Is Last.fm

As the largest online music service that learns what you love, Last.fm enables music fans to:

1. Create their own profiles which indicate their listening habit;

2. Track songs that they have listened to on their music services (which is referred to as scrobbling);

3. Get their own music charts and new music recommendations and meet their musical soulmates;

4. Discuss their favorite artists, albums, the latest obscure genre and so on.

Among the features of Last.fm, scrobbling is the greatest advantage. The scrobble function means to keep track of every songs you've played on music services like Spotify from any devices with Last.fm. Only by integrating Spotify account with Last.fm account, you can easily enjoy Spotify and Last.fm at the same time.

Part 2. How to Scrobble Spotify music to Last.fm

Step 1. Join or Log in Last.fm

If you don't have a Last.fm account, then you need to create a Last.fm account at first:

Click on 'Join' on the top right of Last.fm interface, then enter your 'Username', 'Email' and 'Password' and click on 'Create my account' button on the bottom.

After that, you are prompted to verify your email address by clicking on the link on an e-mail sent by Last.fm.

For those who have joined Last.fm before, you need to:

Click on 'Login' on the top right of Last.fm interface, then enter 'Username' and 'Password' and click on 'Let me in!' button to log in Last.fm.

Last Fm Spotify Not Working

Step 2. Allow Access to Spotify Account

Put your mouse on your profile image on the top right corner and then click on 'Settings' option from the pop-up list.

After that, go to 'Applications' on the top of the settings menu and click on 'Connect' button next to 'Spotify Scrobbling' option. Finally, click on 'Agree' button.

Alternatively, you can go to the bottom of the Last.fm page and click on 'Track My Music' under 'HELP' menu, then scroll down to find 'Spotify' logo and click on 'Connect' button under 'Spotify' logo.

When you see a pop-up window indicating that 'You're all set!', that means you connect Spotify to Last.fm successfully.

Now, you are free to explore your listening history and build your music collection on Last.fm. When you want to disconnect Spotify and Last.fm, go to 'Settings' page and click on 'Disconnect' next to 'Spotify Scrobbling' option.

Part 3. Pros and Cons of Scrobbling Spotify to Last.fm

Next up, let's analyze pros and cons of integration of Spotify with Last.fm, so that you can make a good decision whether to scrobble Spotify to Last.fm.

Last.fm Spotify

Pros: Except the above-mentioned main features that Last.fm already provides, Last.fm also in characterized by features as below.

Local Spotify tracks can be added to Last.fm, and all your tracks will be shown in a single interface. However, to be fair, this feature is not as reliable as the Google Play Music offering.

Last.fm enables you to download Spotify songs for offline listening and can scrobble the last 50 songs that you've played offline when you connect Wi-Fi network or cellular data again.

If you want to suspend Last.fm scrobbling function, then you can start a Private Session. The Private Session can help parents whose Last.fm data are full of kids' songs and podcasts.

Cons: Though Last.fm provides so many useful features, it does have some disadvantages.

If you put great attention to your privacy, then you should take good consideration before scrobbling Spotify to Last.fm, because Last.fm is owned by CBS Interactive, a big entertainment company, which means your entire listening history might be used for other purposes by CBS Interactive without your knowledge.

Last.fm might not be a necessary option for everyone, especially for those who usually find new music by a Spotify's music discovery tool. Moreover, some of you might not want to see the music you listened to a long time ago when you launch Last.fm.

The biggest disadvantage of Last.fm is security. You should be aware that a serious data breach of Last.fm occurs in 2012, wherein 45 million accounts were compromised.

Conclusion

Last Fm Spotify

In conclusion, Last.fm is a good option for scrobbling everything you listen to on Spotify though it should be more concern about the privacy and security of users. Except Last.fm, you can also choose Last.fm alternatives for scrobbling Spotify such as Universal Scrobbler, Open Scrobbler and Vinyl Scrobbler.

Last Fm Spotify Scrobbler Downloads

[nikhilgraphic]

How Do Professional Designers Work From Home?

Working from house is an idea that’s still foreign to several people. However, as a consequence of COVID-19, work from home has suddenly become a reality for more and more professionals of all industries everywhere the planet . However, the planning community features a leg up during this new reality, as many professional designers have already transitioned to understanding of their homes years ago. That’s why we reached bent variety of professional designers from our Creative Market community to ask them the way to optimize the work-from-home setup, learn graphic designing from the best institutions which have provided the best graphic designing course in Delhi. What we discovered may be a collection of diverse, intelligent designers who have mastered what it's to succeed when performing at their craft domestically. Here are their actionable tips that you simply , too, can use to empower yourself to figure from range in these difficult times.

1. Eliminate “Busy Work”

Jeremy Vessey from the Hustle Supply Co. understands time management better than others. It comes right down to identifying what’s important. "I’ve been performing from home since 2013 as a kind and logo designer. the foremost important thing for my business has been learning to spot what moves the needle and what doesn’t,” Jeremy said. “It’s easy to let non-essential tasks take up longer than the tasks that really matter. I’ve tried to avoid ‘busy work.’ It takes some trial and error to work out what that ‘busy work’ actually is for you. Once you begin to refine your process, you’ll start to know the tasks that aren’t materializing into anything, and you'll cut them out.” Setting your priorities helps tons , too. “As a store owner on Creative Market, I attempt to specialist in product creation, lead generation, and marketing. It’s easy to urge before myself, thinking that i used to be productive one week, but i do know my markers for productivity—I’ve defined them. For me, this is able to mean making a product live, launching lead magnets and landing pages, and having scheduled email and social media posts, all of which may be tracked. repeatedly , I’ve felt like i used to be making progress during a sort of areas, but there was nothing to point out for it. By defining the metrics that matter, i noticed that half-finished means nothing. sort of a checklist, specialist in completing one thing before starting subsequent ,” he advised. Many times, I’ve felt like i used to be making progress during a sort of areas, but there was nothing to point out for it. By defining the metrics that matter, i noticed that half-finished means nothing.

Finally, limit your distractions.

“I get distracted easily. My preferred method of working is during a series of ‘sprints.’ I specialise in one thing and one thing just for short bursts. i will be able to break an outsized task down into small sections, in order that it doesn’t feel overwhelming. It’s better to end one thing than to spread myself thin in three to four, different areas and find yourself with nothing to point out for it. Refine your process. Throw out the busy work, and keep only the essential tasks. Define your productivity metrics, and specialise in completion. Small amounts of your time during a focused state are worth far more than large amounts of your time being scatterbrained.”

2. Only Set Realistic Goals

Not having realistic goals can sabotage yourself once you work from home. Pixel Sauce’s Jeremy Podger features a lot of experience making progress on moving projects forward when reception.

“Working from home successfully is all about setting goals. an enormous mistake we make is setting unrealistic goals. It's great to possess a to-do list, but you'll make it much harder on yourself by trying to try to to an excessive amount of . We've found, when we've put too many things on our daily to-do list and do not get everything done, it seems like failure and it's depressing,” Jeremy indicated. “Setting goals is super-important as a freelancer performing from home. Setting realistic goals is even more important. Decide what's a sensible amount of labor to urge done every day , and stick with it. You'll feel more accomplished and more motivated.”Breaking bigger jobs into smaller tasks is additionally an important a part of this strategy.

“Working on an enormous project are often pretty daunting, especially when you're performing from home and need to motivate yourself. we discover breaking down an enormous project into smaller tasks helps massively. Once you've got an inventory of smaller tasks that results in the completion of the project, you recognize the trail you've got to require . It makes getting started and staying on task such a lot easier.

3. Stay Clean and arranged (and Treat Yourself, too)

Because of COVID-19, it’s more important than ever to practice good hygiene like washing your hands. However, being successful once you work from home also means staying clean during a psychological sense, as shop owner Maria Tokar explains.

“Having a clean, properly ventilated, and cozy workspace also can cause you to forget you’re reception and not within the office. as an example , I can’t concentrate once I see any unnecessary stuff on my desk, so I always attempt to keep it as clean as possible. It’s crucial to avoid any distractions. for instance , it’s better to not hear podcasts when you’re performing on something where you would like to use full concentration,” Maria said.

Of course, making a while to reward yourself goes an extended way toward your productivity, as well. “I believe that when we’re done working, we deserve a treat,” Maria continued. “That could be watching our favourite movie, having a pleasant , home-cooked dinner, or anything . Remembering that the treat is coming makes it much easier to be productive.”

4. Create an Environment That Supports Your Work From Home Projects

You may be the foremost ambitious graphic designer out there, but if you fail to create an environment in your home which will easily support your work, then you’re not getting to get very far. Graphic designer Connary Fagen offers some takeaways that are words to measure by.

“Create an environment that permits you to figure well. this may vary for everyone; a quiet, peaceful room works best on behalf of me . If possible, a fanatical workspace is well worth the effort, especially if you are doing tons of video conferencing or if you employ specialized supplies and tools in your work. However, I also find value in traveling throughout the day,” he revealed. “Sometimes I just want to get down with a laptop and work on a couch instead of sitting at a desk. See what works for you. If you reside with others or have kids, try setting gentle, but firm boundaries while you’re working. If you’re limited on space and don’t have a spare room, try partitioning off a neighborhood for work.”A crucial component of your environment is your logistics, so concentrate to those also . “Consider the mundane logistics. A steady, reliable Internet connection may be a lifeline for many jobs. On-site and offsite backup of your work is significant . find out how to use your tools and troubleshoot issues. If you’re running your entire business from home, things like an uninterrupted power supply, a document shredder, online invoicing, and secure networking are worth looking into.”

5. The 4-Point decide to Working-From-Home Success

Sometimes, you can’t just do one thing to achieve success once you work from home. It comes right down to a constellation of tactics you've got to regularly plan to doing well. Set Sail Studios’ Sam Parrett recommends the subsequent , starting with routines. Routines “It's so important to stay to a daily routine and to separate work from your home life. You'll work far more efficiently and be ready to relax and luxuriate in your downtime to the fullest. We all joke about sitting at our desk in our underwear and watching Netflix, but actually , I confirm to possess a correct breakfast, dress , and be ready for work as soon as I can,” Sam said. Space You may also think hard about getting some dedicated office space. “As tempting because it sounds to figure from the sofa, I also recommend fully dedicating a neighborhood of your house to be your office. When I'm in my office space, I'm 100% in work mode; if I feel my focus is slipping, I step faraway from it,” he said. “Over the years, I've found that I'm far more efficient and productive once I do even two to 3 hours of really focused, concentrated work, compared to seven to eight hours of unfocused, distracted work. the previous also leaves you with more downtime and can cause you to less frustrated about not having the ability to suit anything into your day. Balance Then, there’s the difficulty of working late. Just don’t roll in the hay . “One thing I often stumble on is trying to not work too late into the night. Having two, young kids means that's very hard on behalf of me to not do, because those are usually the quietest hours in my house! If I stay awake too late, it's a ripple effect on subsequent day, throws me out of routine, and means i can not focus thanks to tiredness,” Sam stated. If I stay awake too late, it's a ripple effect on subsequent day, throws me out of routine, and means i can not focus thanks to tiredness. Community As with all other things in life, having support in your industry helps tons , too. “Always reach bent your industry's community. It can sometimes get lonely working by yourself, but fear not. There are many, many people within the same position as you. I'm a part of a Slack group of other digital designers, and it's great to excuse some steam, chat with people that can 100% relate to my situation, and also just to socialize.”

6. Set Strategic Alarms to Remind Yourself of Break Times

As you're employed from home, you begin to urge tempted into just throwing yourself into your work, rarely arising for air. This recipe for disaster results in all kinds of problems, like burnout, within the end of the day . That’s why shop owner Abbie Nurse recommends using technology to make sure that you simply give yourself breaks during your workday. “I find myself getting really absorbed by creative problem solving and suddenly realizing that it’s 2:30 p.m. within the afternoon—and I’ve forgotten to eat lunch. So I set alarms on my phone for 10:30 a.m., 12:30 p.m., and 3:00 p.m. i do know it sounds counter-productive to interrupt your flow, but I’ve realized that getting up, walking downstairs, cuddling the dogs, and making a cup of tea can actually give me more perspective,” Abbie commented.

“In an office situation, these sorts of breaks would happen organically, but, within the absence of human co-workers, I’ve need to make time for breaks more intentionally. I also find that, because i do know there's an opportunity set, I’m less inclined to randomly mope off downstairs simply because I’m feeling hungry or bored.”

7. Work on Your Communication Skills once you Work From Home

Communicating effectively and honestly results in career success. this is applicable anywhere, but it are often the differentiating factor that creates a home-based designer stand out from their competitors. Twinbrush’s Rian Magee features a few thoughts on why communication is important . “I’ve always stood by the principles of integrity and honesty, in terms of what I tell clients and therefore the feedback I’d like from them. Don’t promise what you can’t deliver just to land a job; that only results in added stress. If you don’t deliver, the negative impact on your reputation might be disastrous. Be honest, set reasonable timeframes and deliverables,” Rian said. “If you can’t check out the work for every week , your clients would rather hear you say that than have a deadline missed or receive a load of apologetic emails, pushing the deadline forward. For all you recognize , they need made arrangements with printers or other factions of their supply chain.” Even so, it’s important that designers performing from home realize that they ought to work smart, not just hard. “Having said that, don’t be afraid to succeed in bent other creatives,” Rian continued. “If you recognize someone which will bring unique skills to the table, ask them. Maybe there are projects you collaborate on. At the top of the day, few clients, or a minimum of those worth working with, care whether it’s you doing the work or a team of 20. If you successfully meet the standards of the brief, on time and on budget, that’s rock bottom line.”

Good communication also means being the master of your tech—not the opposite way around. “I keep my email client open within the background and found out desktop notifications. On top of that, I set time aside (first thing within the morning and once an hour, if I can remember) to manually check emails, especially the junk folder (you never know: a possible dream client might be lurking in there). Just attempt to respond during a timely way. There are times I’m so engrossed during a project or process that things slip a touch , but as long as you’re not leaving it to the purpose you get a ‘sorry to chase you…’ email, you’re doing grand!

8. Use the proper Tech Tools

A big a part of moving projects forward as you're employed from home depends on the tools you employ . You don’t just use them; you believe them to run and grow your design business. One United Arab Emirates-based design business has this right down to a science. Graphic designer Havel Sharif, of Slide Salad, breaks down the way to keep a design operation running smoothly. “We have multiple team members who work from different locations and countries, therefore the big challenge was to seek out the proper tools to stay everything organized and have the team on an equivalent page to satisfy deadlines,” Havel revealed.

“For communication, we found that Trellis is that the best tool for project management. When it involves design and software, Adobe Suite and Microsoft Office support the core of our work. we will not imagine our life without that software. For our weekly and monthly meetings, we use Skype or Team Viewer to stay our team so far with new and upcoming tasks and milestones. When it involves file sharing, we use Dropbox and Google Drive, especially when sharing large files with our team and clients, and email also . Finally, for accounting and invoices, we use Zoho Books to manage our finances, automate business workflows, and help us work across all departments.”F

9. Create Those All-Important Boundaries

Boundaries assist you separate your professional design life from the opposite things in your life, so you'll focus more effectively on your projects and business. Catherine Haugland from Avalon Rose Design believes that this is often more crucial than ever once you work from home. “As a graphic designer, I’ve worked from home for the past 15 years. For me, the simplest thanks to achieve success is to make boundaries between my work life and residential life. On any given day, there is a flurry of distractions that are difficult on behalf of me to avoid, whether it’s a basket of laundry that basically must be folded, subsequent episode of a favourite show that’s begging to be watched, or the temptation to subside the Pinterest rabbit burrow ,” Catherine acknowledged. On any given day, there is a flurry of distractions that are difficult on behalf of me to avoid, whether it’s a basket of laundry that basically must be folded, subsequent episode of a favourite show that’s begging to be watched, or the temptation to subside the Pinterest rabbit burrow ."I’ve found the simplest thanks to stay task is to possess a strict, regular schedule. Starting work on an equivalent time a day , taking regular breaks, and setting a delegated quitting time really help create a routine that’s not only easy to stay to, but leads to a much more productive day.”

10. Understand That It Comes right down to Sheer Determination

You know that old saying, whenever there’s a will, there’s a way? It’s more vital than ever if you would like to form it as knowledgeable designer, as you're employed from home, especially during the coronavirus. Brian Smith from StockMamba offers some insight and takeaways.“If I don’t have something to try to to , I structure something to try to to . In my case, I’m an stage director , illustrator, and animator. I worked from home for over 15 years. For the past three years, I even have been working full-time as an internet designer during the day for a serious streaming service. i'm also performing on creating all of the artwork for five floors of a children’s hospital as a contract project, also as designing a print magazine for an outsized publisher ,” Brian said.“Yet still, in between client approvals, at night, I work on creating texture packs or illustrations to sell. The machine doesn't stop. I realize that's an insane amount of labor . I’ve never actually had the maximum amount work on my plate as I do immediately . the purpose is, if you aren’t a driven person, you likely won’t even entertain a workload of that magnitude.”

[clarencenicholsonata]

6 Awesome e-Commerce Content Marketing Examples (That You Can Copy Today)

Any e-Commerce business can stand out from the crowd by creating the right content. You don’t need to have a marketing budget to match retail giants like Amazon. By incorporating content marketing into your marketing strategy, you can set yourself apart and boost your sales.

It doesn’t matter what is the size of your business or what kind of a brand you are. Powerful content will help you find the right customers. With the right tools and process, anyone can do this to great effect.

What’s the right approach to content marketing for your e-Commerce brand? This article brings you some of the best e-Commerce content marketing examples from which you can draw inspiration for your brand.

1. REI

REI is an outdoor and lifestyle brand that is not shy about content marketing. Their content is laser-focused on their niche, which has helped build an enthusiastic community around the brand. They have numerous articles on outdoor activities, from bicycling to snowboarding.

REI replicates their content-first approach across their social media platforms, where they further engage with outdoors enthusiasts.

Instead of bombarding their potential customers with hard sells, they first bring them value and build trust, ultimately leading to conversions.

They offer their community expert resources to help them plan their outdoor activities. These resources are tailored for all outdoor enthusiasts, from beginners to seasoned adventurers. These resources cover topics from choosing outdoor gear for yourself, family, and even pets to trusted hiking guides to help you plan your next big adventure.

Actionable Tip: The first step is to plan your content in advance for 6-12 months. Think about all the ways someone would use your product and build content categories to address each. For example, let’s say a surfboard brand was planning the type of content they want to produce for their blog. One category that would be useful for their customers could be “Surf Forecasting.” Content in this category would be all about reading forecasting charts, conditions that produce the best waves, etc. This content would provide a lot of value to readers, which continues to bring them back to the site leading to more purchases of surfboards.

2. Northern Brewer

Northern Brewer approaches content marketing by creating educational content about brewing. It guides its reader community on brewing beer at home with tutorials designed to help beginners perfect their brewing skills.

This content is intended to guide customers into purchasing their home-brewing starter kit. Instead of focusing on the benefits of their products, Northern Brewer chooses to educate customers on the ingredients, equipment, and process of making beer at home.

Northern Brewer shares its expertise about brewing to help consumers with a knowledge gap in the niche. The result is a base of customers who leave positive reviews and engagement with the brand.

Actionable Tip: If you sell a product that’s a bit more complicated to use, then Northern Brewer is a good example of producing content that gives your customers the how-to’s of using it. Consider a mix of written blog posts and video content showing how to use the products. A YouTube channel and a Podcast can be great compliments to building a loyal following while guiding your customers.

3. Betabrand

Betabrand collaborates with customers and aspiring designers around the world to create their products. They use user-generated content to promote their brand and cultivate a community.

Users can submit their designs for new products, which other community members then vote for. The result of user-generated content is that the brand reaches more users since designers are keen on having their designs selected. New people learn about the company, and if interested, they join a community of loyal and enthusiastic customers and designers. Besides, the company creates products that its customers will enjoy buying.

Actionable Tip: Getting your customers involved in your business is an effective way to create a highly engaged audience. These stories can then be used a social proof across your site and social channels to attract new customers.

4. Beardbrand

Beardbrand is a beard-centric brand that is successfully implementing content marketing to educate and sell its products. They provide value to their community through educational content around growing and maintaining a healthy beard.

Whether through their blog or email funnels, they educate their customers first, letting them know the basics about caring for their beards. This education-as-marketing approach has helped them build a loyal audience of beard-growers and propel the brand as an authority on the best care practices, tools, and products for a healthy beard.

Through content marketing, Beardbrand has grown from living in a world where beards were frowned upon to creating a culture that embraces and accepts beards without the community having to conform to or embrace previously held stereotypes about men who grew beards.

Actionable Tip: Products that are a bit more personal in nature can be an excellent opportunity to build a loyal fan base. Use your content to showcase your customers who are proud to represent your brand, like the example above from Beardbrand. Combine your educational content with examples from customers to show the result.

5. Herschel Supply

If you are selling a premium product, here is a brand to learn from. Herschel Supply sells design-driven products for everyday journeys. They don’t market as cheap or easy to buy; instead, they have created a strong brand around a lifestyle. They are all about leisurely travel and sophistication.

Their content focuses on leisurely trips and the experiences customers can derive from their products instead of creating content that solely seeks to sell their products. They integrate their products subtly into their content, which features rich stories about travel, photography, and design. 

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A post shared by Herschel Supply (@herschelsupply)

While they embrace diverse stories, they keep them aligned to their mission. To present different travel experiences without alienating their core customers interested in their products.

Actionable Tip: Create content that speaks to your niche, then creatively intermingle your product into the content. For example, let’s say you are a pool supply brand looking to engage with customers through content. You could create content about new games your family can play in the pool this summer and intertwine different products of yours that can be used as part of those games.

6. OKEx

OKEx is one of the largest online cryptocurrency exchanges in the world. With a product as complex as buying, selling, and trading cryptocurrencies, brands like OKEx have to invest heavily in educational content and tools that help investors analyze trends. They provide market analysis pages for each cryptocurrency to show things like Bitcoin price trends and historical data that help investors make the right investing decisions.

Providing users with all the tools and analysis they need to make informed investment decisions is what has propelled OKEx to significant growth. Other brands can learn from this strategy to create free tools and educational content that helps solve a problem or provide information that helps them make purchasing decisions. This strategy builds trust between customers and your brand, leading to increased conversions and brand loyalty.

Actionable Tip: Providing historical data and analysis is vital for a lot of products and services. Consider creating content or building simple tools that showcase the important data for your customers. These will become resources that customers continue to come back to, leading to increased customer lifetime value.

Key Takeaways

e-Commerce brands can become stale in how they engage with their customers by simply marketing their products’ features and functionality. Focus your content on the customer, not your product. Instead of promoting your product, talk about the customers’ problems and how they can solve them. Use content types such as product guides or in-depth articles that answer your customers’ most pressing questions.

The brands above have shown that they can create content that brings customers deeper into their story and builds lasting relationships. Here are some key takeaways brands can leverage in their content marketing efforts:

User-Generated Content

Engage your customers or community in product creation (user-generated content) to give them a voice of their own during product development. By empowering your customers, you create an incredibly loyal following while simultaneously conducting market research. Using this content to spread through your marketing channels also showcases how your brand listens to what its customers want.

Help Purchase Decisions Through Guides

Comprehensive product guides are necessary to give customers all the essential information they need to make the right purchasing decision. Include things like the differences between different types of the same product, what they’re made of and how they can be used. Combining this with live customer service agents via on-site chat and phone gives customers all the support they need to make the best possible purchase.

Test, Measure, and Iterate

As you start to implement content marketing strategies for your e-Commerce brand, you need to take the “fail fast and iterate” approach. This approach focuses on creating smaller test campaigns to launch and test how effective they are quickly, then iterate, relaunch, measure, and repeat to find the most effective strategies.

Before you start this process, plan all the different content marketing tests you want to run. Create definable KPIs to measure and set up the A/B tests to determine the winners of each. Make sure you have a centralized KPI dashboard to bring all the necessary data points into. This gives the entire team a clear picture of performance for each test.

As you iterate through each test, find clear winners and scale the ones that work the best.

Wrap Up

e-Commerce businesses aren’t always known for their creative marketing strategies. With so many online retailers focused on ad spend and shopping cart conversion optimization (both also important), there’s an opportunity for marketers to use content marketing to attract new customers and build brand loyalty. Ultimately, people buy from people they like and align with their values. Content allows you to make that connection. Give your customers a voice, provide them helpful content, optimize those efforts through testing and iteration, then watch a community of loyal customers flourish.

Written by our guest writer Matt Shealy

Matt Shealy is the President of ChamberofCommerce.com. Chamber specializes in helping small businesses grow their business on the web while facilitating the connectivity between businesses and more than 7,000 local Chambers of Commerce worldwide.

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